Club W Review

Club W Wine Experience Review

Wine Club Overview & Details

All-Around Wine Club Rating:

This wine club is...

#2 The Top 5 Best Wine Clubs List
#1 Best Affordable Wine Clubs List
#1 Best White Wine Clubs List
#1 Best White Wine Club Gifts List
#1 People's Choice Wine Clubs 2014 List
#1 Best Value Wine Clubs List
#3 Best Wine Club Gifts List
#3 Best Red Wine Club Gifts List
#2 Best Corporate Wine Gifts List


Club W is a new kind of wine club—get a personalized list of available selections each month and then choose your own wine. This makes for a great gift, too!

What We Like

We love the great selection of quirky wines all priced at $13 or $19, and are especially impressed with the whites and roses. We love that you can put as many wines in your box as you want, and that shipping is free on 6 or more bottles.


The wine descriptions tend to purposely avoid helpful terms that experienced wine drinkers look for in selecting bottles (i.e., no references to "buttery" or "acidic").

Limited Time Special Offer Exclusive! Get $19 in credits toward your first shipment when you use our links!

Wine Choices

Red-only and White-only options   Red-only and White-only options   Red-only and White-only options  

Billing Choices

Ongoing Pre-paid

Shipment Choices


Ships to


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Club W Wine Experience Review

Some wine selections still waiting to be tasted

After more than two years and a lot of changes, we felt it was time to take a closer look at Club W. One thing remains the same: Club W is not your ordinary wine of the month club. Now, instead of just reinventing what a wine club should be, they're reinventing the wine industry—except the yummy parts, they've left those in.

Editor's Note: There are a LOT of reviews of Club W out there. Most of them are done by freelance writers with a passing interest in wine. We are professional wine club reviewers (not wine reviewers) who have reviewed almost two hundred wine clubs over a period of six years (and counting). You'll find this review of Club W to be the most detailed anywhere on the web—because we care.

Overview of Club W

You're probably familiar with the model where every month two bottles of wine arrive at your door. You get two wines that will appeal to the broadest number of palates, and that presumably are worth roughly what you've paid for them. Today, when we can buy anything on the internet and companies are bending over backwards to personalize every shopper's experience, this model is becoming outdated.

Enter Club W. They smartly offer a selection curated to your palate, let you choose your own wine, and let you buy as little or as much as you need, er, want.

Club W breaks the traditional wine of the month club model by doing the following:

  • You tell them about what kinds of wine you like via their fun Palate Profile and your future wine ratings enhance their recommendations
  • They recommend 3 bottles (or whatever number you're subscribed to) each month, or you can pick your own substitutions
  • They offer flat-rate pricing to take price out of the decision making – most wines are $13 (or you can upgrade to better quality wines priced $15-29)
  • Great communication regarding what you've ordered and when it will arrive
  • Terrific online wine education for each and every wine they make paired with mouthwatering recipes for the gourmets
Welcome to Club W: New 3-bottle Box

What to Expect from Club W

Club W's selection is aimed at the casual wine drinker who is interested in discovering wines that are more unusual. The bulk of what Club W offers is priced at $13. They're offering you a personalized selection of wines that you won't find at the grocery store, even though these are grocery store prices.

The pricing model and their dogged focus on using little to no wine jargon makes this a great site for people just getting started with wine drinking, a.k.a. rookies.

They have a youthful and irreverant approach which is a welcome part of the contemporary wine experience. If you haven't seen their quirky commercial, watch this to get a sense of what you're in for.

Club W is Committed to Sustainability

One of the chief complaints of subscription services is that there's extra packaging and gasoline used in the delivery of the goods. While you can't get away from either of these entirely, Club W makes as many earth-friendly decisions as they can. Below you can read about the carbon efficiency of their supply chain.

Club W has a 50% smaller carbon footprint than other wine clubs
Club W is Green! Using post-consumer recycled packing materials.

They also are consistently engineering eco-friendlier packaging (theirs is 100% recyclable, compostable, and biodegradable).

AND, for those of you who are interested in sustainable winemaking, "We actively support growers and winemakers that practice sustainable farming and winemaking. Whenever possible we opt for organically grown grapes and minimal intervention in production. We feature a number of biodynamic, vegan and otherwise sustainably farmed and vinted wines. Look for the grape leaf icon on wines that emphasize natural farming and winemaking practices. When you see the mark visit the wine description on our site or mobile apps for additional information."

Club W Wine Experience Ratings

At we take an objective approach to our star ratings system. Our written reviews are very much subjective, based on our 5+ years of wine club review experience and our own ideas about what good wine and good value mean. The star ratings are based on 11 attributes that we feel define what a wine club should be. Here is how Club W Wine Experience stacks up on these traits.

Satisfaction Guarantee -

Note: This rating is our objective analysis of Club W’s satisfaction guarantee—not our assessment of whether or not you’re guaranteed to be satisfied with their wines.

From their FAQ page:
"What do I do if I don't like my wine?
Club W takes pride in offering some of the best products available for our members. In the event that you are dissatisfied with the quality or taste of the product, please contact us immediately. We will gladly credit you the full value of your bottle towards another wine of your choosing in your next shipment. It's that simple. ... Restrictions apply. Please ask a Club W Concierge for more details. We reserve the right to deny Satisfaction Guarantee to customers who abuse the policy."

Convenience -

Club W offers convenient online account management.

There are few clubs that have elevated the wine-buying experience to truly convenient (let’s face it, shipping logistics can be a major hassle), but Club W is one of them. They have a reasonable level of anytime-you-want-it online control of your account—change your number of bottles and your selection of wines easily online. They have a "Skip a Month" feature which is useful for vacations, but you can't cancel your membership without picking up the phone.

You'll get email notifications to remind you to pick the wines for your next box, as well as reminding you the date your wine will ship, and a delivery reminder the day before it arrives.

Personalization -

A personalized wine club used to mean you picked the color of your wine and maybe how often you received your two-bottle selection. These days, companies like Club W, Lot18, and invino are all targeting the wine drinker who only wants to receive wines they’ll love. There’s something to be said for “no surprises” but the adventure of trying wines you wouldn’t have picked yourself has its charm, too. Regardless, Club W only does an okay job of recommending wines for me (this could be my fault as I don't rate my wines often enough and I like a really huge variety of wine so I get bored easily).

You start your membership by taking a Palate Profile quiz where they ask you about your taste preferences for coffee, salt, citrus, mushrooms, berries, and your adventurousness. I took the palate quiz again to see how they'd do with a fresh start and found their recommendations are getting better.

Quality of Wine -

Here are the highlights of the 17 Club W white wines we've tasted:

  • Blue Plate
    Chenin Blanc from Clarksburg, California
  • Chateau Monestier La Tour Blanc
    Sauvignon Blanc, Semillon, Muscadelle blend from Bergerac, France
  • Emsworth Cellars Lot 1
    Chardonnay, Riesling, Sauvignon Blanc, Viognier blend from California
  • Porter & Plot
    Pinot Gris from Columbia Valley, Washington
  • La Reina
    Torrontes from Mendoza, Argentina
  • Mano y Mano
    Albarino from Lodi, California
  • Jonathan Simkhai X
    Sauvignon Blanc, Roussanne blend from Santa Ynez, California
  • A Smile And A Wink
    Sauvignon Blanc from Happy Canyon in Santa Ynez, California
  • Loves Me Not
    Malvasia Bianca from Paso Robles, California
  • Pufferfish
    Albarino from Lodi, California
  • Wilhelmina
    Riesling from Santa Ynez, California
  • Good Morning Sunshine
    Verdelho from North Coast, California

Here are the highlights of the 14 Club W red wines we've tasted:

  • La Bodega
    Cabernet Sauvignon from Mendoza, Argentina
  • XXI
    Merlot from Santa Ynez Valley, California
  • Reckless Optimism
    Merlot, Zinfandel, Syrah blend from California
  • Pregame
    Red Wine Blend from Paso Robles, California
  • Patria
    Cabernet Sauvignon from Colchaqua, Chile
  • La Bodega
    Cabernet Sauvignon from Mendoza, Argentina
  • Big Beat
    Petit Verdot, Cabernet Sauvignon, Cab Franc, Merlot blend from Paso Robles
  • Undercard
    Cabernet Sauvignon from Red Hills Lake County, California

We've been drinking Club W wine on a regular basis for three years now. If you like sweeter wines and interesting whites, this is a terrific wine club for you. You'll love choices other than Chardonnay and Sauvignon Blanc (though they offer those, too) and you won't find a better value at the grocery store.

Red wines have been a little hit-and-miss. We have been surprised by the quality of a small handful of $13 red wines from Club W, but more often than not, we're disappointed—they're jammy and have a short finish, generally lacking character and tasting of "grape." Over time, Club W has shifted their approach to red wine and it's been getting better. Also, once we started spending a little more, around $20, we received better quality wines that are well-suited to everyday drinking for an experienced drinker. If your budget allows for that, upgrade your reds to their more premium selections.

Grenache, when it comes from Spain, is called Garnacha

Price of Wine -

Wine prices are always a subject of much debate, especially in the industry. For most consumers however, the price is set by what they think a bottle of everyday wine should cost—most commonly around $10-15 and not infrequenlty under $10. It's nearly impossible to produce great wine in this price range, though it's a lot easier for white wines.

Club W's prices are exceptional. Most of their selection costs $13 (which includes shipping if you select six or more bottles for your monthly box). Given that it's notoriously difficult to produce a good red wine at that price, they also include some more expensive options for red wine lovers. At the time of this review, there were nine red wines priced $17-$29. Since you pick your own wines, you don't have to worry about being surprised with a more expensive wine if it's not in your budget.

See the rest of our ratings for Club W

Discount Opportunities -

We look at three areas when evaluating the discount opportunities offered by a wine club. Is there an introductory offer to sweeten the deal? Are there discounts available for buying more of wines you loved in your shipments? Are there special discounts only available to members?

To the general public, Club W has a great introductory offer right now (it changes a few times a year): Your first bottle is on them! BUT if you're a reader (hint: you're on our site right now), you get $19 in credits toward your first shipment—that's a free bottle AND free shipping.

Reorder or members-only discounts are something new at Club W, but hooray, they're doing it! Find a wine you love and want to make it your daily drinker? Buy six or more of any Club W wine and save 10%. Buy 12 or more of any Club W wine and save 20%!

Lastly, members-only deals are limited at Club W. Get a friend to join and you’ll enjoy a $13 credit on their first shipment and another $13 credit on their second shipment. If you like JetBlue, as a loyal Club W member, JetBlue will reward you with 1,000 TrueBlue points for every 24 bottles purchased.

You will occasionally get offers to join other companies' programs—like Plated or Hello Fresh (companies that send ingredients and recipes for you to cook at home).

Customer Service Record -

Club W has a hit-and-miss customer service record. While we haven't received direct complaints from customers, there are many websites detailing customer service foul-ups. Usually this is because people seem confused about the fact that they've signed up for a monthly subscription service; the other chief complaint is that the wines aren't sophisticated or high quality. Our response to that is typically, "What exactly did you think you were getting for $13/bottle delivered? Opus One?"

Important Note: You DO have to CALL to cancel. You cannot cancel your account online.

Curation Process -


Club W's curation process starts with the winemakers they select to work with. Their service runs on rating wines for your palate, so they try to make wines to fit easily-defined profiles. This may not excite experienced wine drinkers who expect nuance and a long finish. Their wines are all designed for low-fuss enjoyment.

Then, the magic happens. This is essentially a double-curated club—first by professionals, and then by YOUR TASTE PREFERENCES. Stick with their Palate Picks or go off-book and create your own wine-tasting experience—either way, you win(e).

Uniqueness of the Wine Club -

Personalized wine clubs like Club W are still pretty rare so they get high marks for being unique. Club W defines their niche by delivering exceptional value at an-almost-too-good-to-be-true price-point by redefining the entire wine distribution process, cutting out middlemen and shipping costs during the winemaking process. Their target market is 25-34 year old females, so their branding is saucy and fun, lively in tone and aesthetics, and always friendly.

Wine Education -

The education style for Club W is different than other wine clubs. At other clubs you get a glossy (or not) printed brochure detailing how the wine was made, a bit about the wine region, the winemaker, and the winery. This is usually accompanied by food-pairing recipes and other trivia.

Club W takes another approach—all of their educational materials are online. For each Club W wine, you can watch a video with a cheerful sommelier explaining what you smell and taste, how the wine represents its region, and how it's different than other wines made from the same varietal. The way they film these videos, it's like having a professional wine tasting in your home—by watching these videos when you crack open a bottle, your wine knowledge will be enhanced in an easy-to-digest manner.

You also get a text-based description of the wine, optimal food pairings, and a gourmet recipe designed precisely for that wine. Since Club W has control over every step of their winemaking process, they can thoughtfully design recipe pairings that knock it out of the park. For example, their Piu Gioia Pinot Grigio—with notes of lemon zest, white peach, and honey along with crisp acidity and a lovely balance of fruit and minerality—is paired with a mouthwatering Recipe for Creamy Cauliflower and Roasted Garlic Linguine with Lemony Shrimp. Is it dinner time yet?

Club W Wine & Food Pairing. Pinot Grigio and Shrimp Pasta.

If detailed information about the vineyard, the winemaker, or the winery is critical to your wine club experience (mostly wine geeks like this), then this isn't the club for you. For everyone else, this is useful information. Also, given Club W's commitment to sustainability, online delivery of these materials is better for the planet.

Giftworthiness -

We think Club W makes a fantabulous gift idea. (Yes, we know we made up that word.) Most wine clubs are great last-minute gifts because you can print out a gift notice and stick it in a card, but if you plan ahead by as little as a few days, you can deliver a gorgeous, wax-sealed gift card announcing the fun that is to come.

You can pick exactly how much you want to spend, and your lucky wine-loving recipient gets to choose their own wines! Need corporate gifts? Try this page for Club W's Corporate Gifting program.

See how fantabulous Club W makes gifting for yourself!

A little last minute fun for ya...

Club W is pairing their 2014 Oh Snap! Sparkling Chenin Blanc with Cheddar Jalapeño Green Onion Donuts. Seriously.

2014 Oh Snap! Sparkling Chenin Blanc
Cheddar Jalapeno Green Onion Donuts
Reviewed by Wine Club Experts
Club W

Things to know

Limited Time Special Offer Exclusive! Get $19 in credits toward your first shipment when you use our links!

  • Shipping is extra
  • Curated selection based on your palate
  • Choose your own wines each month
  • Order as much or as little (3 bottle minimum) as you want
  • Free shipping on boxes with 6 or more bottles

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Comment from Jackie Weinstein at 2015-08-18 16:25:43
I agree with Anthony De Santi's review below, but more so, I believe this business is more than a "less reputable vendor..." it's fraudulent! I received a $50 wine credit as a wedding present from a friend. I went on Club W's site and did as I was told to use that credit. The additional fee for the wine ~$6 was charged to my credit card. All of a sudden, because they have my credit card on file, I'm signed up for some "club," and they are sending me wine and charging my card ~$50?? When I called to ask them about it, I was informed that "it is explained thoroughly in the sign up process" (I DISAGREE, and if you look for other reviews online, you will see that I'm not the only person who had a gift card and then all of a sudden got signed up without their knowledge and got unauthorized charges from this company, only to be told they won't get refunded without paying their own return fees!), and I am now a member of this "club"... which I never even signed up for! Furthermore, they won't pay shipping to return this wine package I didn't order and want me to pay for the return shipping, or they would "credit my credit card a percentage of the charge," and I can keep the wine. Either way, I'm losing money on something I DIDN'T ORDER! Just don't start with this sham of a business. If I could return the gift I got so I never had to deal with this place, I would do so happily. The saddest part is that, if they had good customer service, they would have just apologized, sent me a return label and cancelled my account with no questions asked. Instead, they make it hard to cancel (you must call during specified business hours only), won't pay return shipping, and claim that it is because they "email you throughout the process" of sending you a box of wine (which is untrue... I don't have ANY emails past the initial order I got from them... not even stuck in SPAM!). Terrible company!


Comment from Anthony DiSanti at 2015-05-20 15:59:03
A friend recommended this service, so I gave it a try. The wines were low quality with very simple flavor profiles and extremely short finishes. If you're looking for something cheap that doesn't taste bad, this is a good choice, but if you like wine, don't bother.

More annoying was that cancellation was difficult. They don't have any way to cancel on the site, nor via email, nor by calling them unless you call during business hours in their time zone. I was also charged a cancellation fee, which I always consider to be the sign of a less reputable vendor.


Response from WineClubReviews at 2015-05-23 12:02:41
Thank you for your feedback! We don't agree that the wines are low quality, especially for their price, but we have always felt the $13 price point for red wines creates a challenge for them and we've never been crazy about their reds. We're very surprised to hear about a cancellation fee and are looking into it.

For future wine club purchasers reading this response, it is always important to consider the price of the wine being shipped when joining a wine club. You should not expect premium wines at sub $15 prices from any of the clubs on this website.

That said, if you're a white wine and/or Rose lover, Club W delivers great value and fun everyday drinking at its $13 prices.


Club W

Club W Wine Experience