The 8 Best Affordable Wine Subscriptions

12+ years seeking the best wine delivery at the best price

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After 12+ years of reviewing wine of the month clubs, we’ve noticed most people think an affordable bottle costs less than $15. With realistic expectations set about the vino you can buy for $15, we looked for great wine subscription services in this price range — and there are plenty of affordable options to choose from.

The best inexpensive wine clubs offer a satisfaction guarantee — you shouldn’t have to settle for swill just because you’re on a budget. Use our ratings to make sure you choose a reputable subscription service. We base our ratings on sampling the wares, but we also considered what the 58,000+ customers from the past 12 years have told us about which memberships they want to join.

In addition to our ratings, the ranking order on this page reflects overall affordability. While all of the clubs on this page are under $15 a bottle, we ranked smaller shipments and flexible shipments more highly than case clubs and inflexible shipments. This helps you determine what's affordable for you on an ongoing basis.

Cheap Wine or Good Value? We are firm believers that you usually get the quality of booze you pay for. If you’re less concerned with a low price but really care about better quality vino, try our overall Best Wine of the Month Clubs list.

FYI: We find great wine deals so you don’t have to. To keep us on the hunt, we earn a commission when you buy wine based on our recommendations.

This list was last updated on April 20, 2021

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The Wine We Tried from These Subscription Services

We receive multiple deliveries of most of the wine subscription boxes we review


Why it’s #1 | Full Review

#2 Winc Personalized Club

Why it’s #2 | Full Review

Winc Personalized Club

#3 Firstleaf

Why it’s #3 | Full Review


#4 Wine Awesomeness

Why it’s #4 | Full Review

Wine Awesomeness

#5 Wine Insiders

Why it’s #5 | Full Review

Wine Insiders

#6 Case Club

Why it’s #6 | Full Review

Case Club

#7 90+ Wine Club

Why it’s #7 | Full Review

90+ Wine Club

#8 WSJwine Wine Club

Why it’s #8 | Full Review

WSJwine Wine Club

Why They're On This List


For You Save $100 on your first 6-bottle case, just $39.99. Shipping included. Voucher code is already entered. Click for This Deal. isn’t exactly a regular wine subscription. It’s more of a wine-buying membership where your monthly dues accrue in your account until you spend them on a shipment. This gives you access to super low members-only prices. Don’t worry, any unspent funds are fully refundable.


Costs: Prices start at $8 per bottle. Free shipping starts at 6 bottles.

However you define affordable you’ll find that here — because you set the prices. If you want to keep the prices really low, you simply won’t find a cheaper wine club than Naked Wines who offers their members deeply-discounted pricing. You always control which and how many bottles are in your shipments. Order six or more bottles any time and get free shipping.

Coupons and Deals: They also offer a big discount up front to get you try the service: get 6 bottles for $49.99. You can bypass this special offer if you want to personalize your membership from the first shipment.

About the Wine

Choose between red, white, dry, sweet, pink, and sparkling wine — you name it.

They have an abundance of choices under $15 a bottle — 68 different options when we checked on October 4, 2019. If you feel like a splurge they have options up to $45 for special occasions.

Good to Know is very concerned with offering fair prices for what they sell, but they’re also concerned with treating their Angels (members) as fairly as possible. For example, if they drop the price on a wine you’ve already bought, they’ll automatically refund you the difference, no effort required on your part.

Since you pick your own wine, you determine how many bottles are in each box and when you get them. Six bottles in your box gets you free shipping. There are so many reasons to love and we outline them all in our full review.

Giving a Gift?

We do not recommend for wine subscription gifts as they don’t offer any gift presentation or provide a custom message in the first shipment.

Next Club

2. Winc Personalized Club


Good wine club gift

Winc Personalized Club

For You Join today and get four bottles for $29.95 and free shipping. Click for This Deal.

Winc took a long hard look at why wine costs as much as it does and came up with a solution — they cut out the middle men (all of ‘em) and became a winery. Winc produces and ships their wares directly to consumers in addition to selling their adult grape juice at grocery stores, restaurants, and hotels.


Costs: Prices start at $13 a bottle. Free shipping starts at 4 bottles.

When you’re a member, roughly 40% of Winc’s selection is priced under $15 per bottle and free shipping starts with four bottles. They also offer discounts for case purchases, credits when you rate 10 wines, and the ability to pre-pay for credits (buy a year’s worth and save 20%!).

Coupons and Deals: Oh, and don’t forget that introductory offer… using our links you’ll save $25 on your first shipment.

About the Wine

Choose a mix of red and white, red only, or white only. They also offer rosé and sparkling wine.

Winc offers vino from a broad spectrum of regions, grape varieties, blends, and styles, with a heavy focus on California. If you want to spend more, you can as they offer a number of interesting premium bottles priced $16 and up.

Good to Know

You pick or they pick. While you can rely on Winc’s algorithm to pick booze for your palate, you can also hand pick every bottle in every box you receive. Members receive a special discount on everything they buy, compared to full retail prices available via the website to nonmembers and at brick-and-mortar stores.

Giving a Gift?

We have heard from some gift-givers that they don’t want their recipients to have to do any work. If you don’t think picking out what sounds interesting is work, Winc is our favorite affordable wine subscription gift. Gifts are sold as gift cards in fixed increments starting at $60.

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Winc Personalized Club

3. Firstleaf


For You Join today and get 6 bottles of wine selected just for you for just $39.95. Shipping is included. Click for This Deal.

Firstleaf is among our most popular wine subscriptions. As these services go, they have mastered all of the critical components to providing an outstanding service: a rock-solid guarantee, convenience, plenty of preferences to set, and top-notch customer service.


Costs: $15 a bottle, 6 bottles to a box. Ships free.

Firstleaf has an attractive low price. Members who order more of their favorites or try additional Firstleaf selections get special discounts in their online store when ordering six+ bottles. Store purchases also get free shipping when you order 12+ bottles.

Coupons and Deals: Take advantage of their great introductory offer: 6 bottles for $39.95 (includes shipping). This is a per bottle price of $6.65.

About the Wine

Choose a mix of red and white, red only, or white only. They also offer rosé.

Firstleaf features large-production wines that are consistent and palate-friendly. Compared with similarly-priced options, we think their booze is sort of average, despite all of the award-winning bottles they offer. They do offer a huge selection of varieties and wine regions for you to try out.

Good to Know

Firstleaf is perfect for new-to-wine drinkers starting to explore the world of vino, drinkers who want easy-drinking everyday quaff at an affordable price, and budding enthusiasts who are curious to discover new grapes that fit their tastes.

Giving a Gift?

We do not recommend Firstleaf for wine gifts as they don’t offer any gift presentation or provide a custom message in the first shipment. Try these subscription wine gifts instead.

Next Club

4. Wine Awesomeness

Good wine club gift

Wine Awesomeness

For You Join today and save $25 on your first shipment of a 6-bottle membership. Click for This Deal.

For You Join today and save $10 on your first shipment of a 3-bottle membership. Click for This Deal.

An interesting three- or six-bottle membership, Wine Awesomeness offers good quality and affordability — though only the six-bottle option delivers bottles priced under $15 a bottle. Each shipment is themed and they tell you all about the theme and the monthly selections on their website.


Costs: 6-bottle subscription ships for $13.16 per bottle, with free shipping.

The bottles in their retail store are priced $15-17, but members get a discount.

Coupons and Deals: They also offer a solid introductory offer: get your first shipment for just $54 ($9 a bottle).

An edge in the affordability category is that they don’t make you buy 12 bottles at a time. Even their 3-bottle service ships for just $49/month. Members also get 25% off in their bottle shop.

About the Wine

Choose a mix of red and white, red only, or white and rosé only.

Unlike other clubs on this list which source in bulk and then label it to fit their brand, Wine Awesomeness sources from independent wineries all around the world. They like vino that’s interesting and made well. Their online store includes selections like Sangiovese, Red blends, Tempranillo, Vermentino, White blends, and Pecorino.

Good to Know

Their themed shipments are really fun. Past themes include Tapas, BBQ, Do It Yourself, Beach, Shades of Pink, Date Night, and more. We’re pretty impressed with Wine Awesomeness and how much value they offer for a really low price.

Giving a Gift?

Choose 1, 3, 6, or 12 months for your gifts and 3 or 6 bottles per shipment.

You’ll need to choose whether you will let your recipient manage the account or you will do it yourself when you buy a gift. We recommend letting your recipient manage their account because they’ll be able to manage their deliveries and update their preferences. Be aware, they increase the price by 10% when you let the recipient manage the subscription because local taxes might apply and you don’t want your recipient to get stuck footing the bill for those.

Next Club

Wine Awesomeness

5. Wine Insiders

Good wine club gift

Wine Insiders

For You $89 for a case of 12 bottles of wine + 3 bonus bottles of a red Bordeaux + free shipping. Click for This Deal.

There are a LOT of wine subscription boxes priced under $15 per bottle. Some of them offer premium bottles that are heavily discounted, others offer really cheap plonk that’s been marked up too much. Wine Insiders is just right — they select good quality vino produced economically around the world.


Costs: $11.66 a bottle, 12 bottles to a box. Shipping is $19.95 to most states.

Among affordable wine clubs, Wine Insiders stands out. We found some of the bottles in our shipment met our expectations of the quality their competitors deliver, but we were delighted to discover selections that far exceeded our expectations. In particular, great California Tannat, Pinot Noir, and Chardonnay. Members save 12-19% off Wine Insiders’ regular prices — a great deal.

Like many other options, Wine Insiders invites you to try their wine at a discounted price. This makes it easier to see how much value you’ll get out of a membership.

Coupons and Deals: Their introductory offer is $89 for a case of 12 bottles + 3 bonus bottles of a red Bordeaux. This offer includes free shipping, but sales tax might apply. That’s $5.93 a bottle. No promo code or coupon code is needed to get this offer.

About the Wine

You can choose red, white, or a mix of both for your deliveries.

The selection is International with a blend of vino made in the US, Europe, South America, and Australia/New Zealand. Each shipment is well balanced among styles and regions.

Good to Know

Wine Insiders stands out by bringing convenience to the membership experience. In addition to being able to fully manage your account online, they make it easier to manage your deliveries, too. FedEx offers a program where customers can automatically route packages to local stores for pickup if it’s convenient. Wine Insiders is the only wine subscription which integrates this option into your sign-up process, so you don’t need to manage each delivery separately.

Giving a Gift?

Wine Insiders is the only 12-bottle membership in its class that integrates gifting into their experience. You can opt to email the recipient at the time of purchase (we recommend this, but wait to order until the day you want to give the gift). There is also a gift message in the first box of wine. After the first shipment, the gift recipient gets delivery notifications and the gift giver gets the billing notifications. Cancel anytime.

Next Club

Wine Insiders

6. Case Club

by The California Wine Club

Case Club

The California Wine Club offers the most member perks of any wine subscription we know of. The Case Club — 12 bottles delivered monthly, every other month, or quarterly — is their least expensive way to purchase high quality selections from small family wineries.


Costs: $14 a bottle, 12 bottles to a box. Shipping is $14 to most states.

This is the same exact wine they offer in their Premier Series membership at a 45% discount — your reward for buying 12 bottles at a time instead of just two. Their $14 shipping is the same as they charge for two-bottle shipments, so you’re really getting a deal there.

About the Wine

Choose a mix of red and white, red only, or white only.

The California Wine Club only works with small family wineries. The breadth and depth of what’s available for them to source is surprising, but it doesn’t include the likes of Napa Cab. They find the gems in out-of-the-way growing regions like Paso Robles, Lodi, El Dorado, and beyond.

Good to Know

Their experts pick all of the bottles in your shipments — you can choose a mix of red and white, red only, or white wine only. When you join (or give) one of their memberships, you get access to a personal wine consultant who can help with food and wine pairing suggestions as well as help finding options that fit your palate. They help customers with every type of service issue you can imagine — from rerouting shipments, placing vacation holds, and replacing bad bottles, to getting assistance with wine country travel plans.

Giving a Gift?

We do not recommend giving the Case Club as a gift as they don’t offer any gift presentation or provide a custom message in the first shipment. Try these wine subscription gifts instead.

Next Club

7. 90+ Wine Club

by Wired For Wine ®

90+ Wine Club

Wired For Wine is one of those low-profile wine shops that enthusiasts looking for a deal like to brag about. They offer highly-rated selections at very low prices. Their 90+ Wine Club punches above its weight, by offering bottles that typically sell for around $20 and are, as their name says, always rated at least 90 points.


Costs: $14.16 a bottle, 12 bottles to a box. Ships free.

You really can’t do better than Wired For Wine on price or quality for less than $15 a bottle. They keep prices low by not offering any perks other than tasting notes and recipes paired specifically with the wines in your box. No special offers, just great wine for the price.

About the Wine

Choose a mix of red and white, red only, or white only.

Wired For Wine sources what the critics love so you have one less thing to think about. Their online store features hundreds of well-rated bottles including reds, whites, and everything else you can think to drink.

Good to Know

Wired For Wine picks the selection in your shipments. Like all top-rated wine subscriptions on our site, they offer a full satisfaction guarantee within 30 days of receipt. If you don’t like a bottle you receive, they’ll work with you to find a suitable replacement. Though we can’t imagine you’ll ever use it.

Giving a Gift?

We do not recommend giving the 90+ Wine Club as a gift as they don’t offer any gift presentation or provide a custom message in the first shipment. Try these wine subscription gifts instead.

Next Club

90+ Wine Club

8. WSJwine Wine Club

by Wall Street Journal Wine

WSJwine Wine Club

For You Join today and get 12 bottles of Argentinian Malbec PLUS four steak knives in a keepsake box for just $69.99. Until May 21. Click for This Deal.

For You Join today and save $125. Try 6 bottles wine PLUS 2 bonus bottles and 2 stemless crystal glasses for $39.99 + $9.99 shipping. Same as voucher. Click for This Deal.

For You Join today and save $190. Try 12 bottles wine Plus 2 bonus bottles and 2 stemless crystal glasses for $69.99 + $19.99 shipping. Same as voucher. Click for This Deal.

WSJwine is a brand owned by a company called Laithwaite’s (not The Wall Street Journal). This company, which is based in the UK, is one of the largest wine clubs in the world. They have unprecedented buying power, especially in Europe where wines are often much cheaper than their US counterparts.


$13.33 a bottle, 12 bottles to a box. Shipping is $19.99.

WSJwine set the bar on wine club affordability more than 10 years ago. They also invented the big introductory offer: get your first 6-bottle case for just $39.99 (plus $9.99 shipping) plus bonus bottles and free stemless crystal wine glasses.

About the Wine

Since they don’t allow personalization, WSJwine selects wine that will appeal to the most people. They rely on mellow versions of favorite grapes like Cabernet Sauvignon, Chardonnay, Malbec, and Sauvignon Blanc. By mellow, we mean low acidity, medium to light body, no harsh tannins, and not terribly fruity. We often find the wine a little on the sweeter side, particularly the reds.

Good to Know

Much of the criticism of the WSJwine wine club centers around their billing practices and poor customer service. We haven’t experienced that ourselves, but there are plenty of reports of it online. If you understand that the great introductory offer includes a commitment to join their club, and that you have to cancel your membership BEFORE they charge your credit card for a shipment, you’ll be fine.

Giving a Gift?

We do not recommend giving the WSJwine club as a gift as they don’t offer any gift presentation or provide a custom message in the first shipment. Try these wine club gifts instead.

WSJwine Wine Club

We’ve Tasted All That Wine!

Many of the other “best wine subscriptions” lists are just round-ups of what’s out there and ranked by what the author thinks is cool. Rarely have they tasted any of the wine, and when they have it’s usually not through a critical lens.

We actually try at least one shipment of wine from every wine club we review (after 2013). Often we receive ongoing shipments so we can continuously evaluate quality and value. Our reviews show the wines we received and tasted, as photographed in our wine cellar (or in other settings).

Here’s how we evaluate the wine we receive:

Wine Quality & Price. Wine is not a one-size-fits-all industry. What may be good enough for that guy might be swill to you. For our affordable wine subscription boxes, we consider the quality of the wines we receive in comparison with wines delivered by other services in the same price range — not in comparison to premium options.

Value. At any price, nobody wants to feel like they’re getting fleeced. Wine is supposed to be fun and enjoyable. When it comes to wine boxes, most of the time you get what you pay for. In addition to the wine, costs for these services include: personalization technology, customer service, delivery, and sourcing.

Perks.We determine how easy it is to be a member by looking at personalization options, ability to make changes to your membership, how to manage your deliveries, and the cancellation process.

What about all of the other wine clubs?

This page contains our current list of the best affordable wine clubs (according to our research). Our reviews are sometimes snapshots of a monthly wine service, and sometimes we track the quality of a company closely for years. We also change our minds about wine memberships when their quality or value go up or down.

If you’re wondering about a specific wine club that isn’t on the list above, it is because the wine costs more than $15 a bottle, we didn’t rate the club 4 stars or more, or we haven’t reviewed it yet.

Wine Subscription Boxes That Are Popular, but Not Affordable

Looking for organic and biodynamic wines? Hint: they’re almost never sold for less than $15 in the United States.

Despite the reduced cost of chemicals applied in the vineyards, these wines usually cost more because the vineyards produce fewer grapes per acre (a major portion of the final cost of wine, especially wine under $25). Also, wines without sulfur added (usually labeled Natural) have a more limited shelf life, which means wineries need to charge more per bottle in case they don’t sell all of it before it "goes bad."

European wine is mostly "natural" but by the time it gets imported, the middlemen and the tariffs have increased the price it sells for way beyond "affordable." All of that is to say, expect to pay more than "affordable" prices for organic, biodynamic, and natural wines.

If you want an organic, biodynamic, or natural wine subscription, we highly recommend Plonk — it’s fantastic. If you subscribe to their case club, it’s only $23.75 a bottle and shipping is included. You might also want to check out the less-expensive and still under-the-radar Organic Wine Exchange for Vegan, Sulfite-free, Organic, and Biodynamic subscriptions.

Martha Stewart Wine. We like the Martha Stewart Wine subscription. When compared with the clubs on this list though, it doesn’t offer consistent enough quality.

Vine Oh! At a regular price of $84 for 4 bottles, it does not qualify for our definition of affordable (under $15). Also, we’re skeptical of the wine quality when all of their reviewers focus on the swag in the box and treat the wine like it’s just another piece of swag.

Bright Cellars. A personalized wine membership that does not meet our standard of good quality wine or value. They also charge $20 a bottle — making it more expensive than our definition of affordable.

Original Wine of the Month Club. The first wine club, sure, but it does not provide "the best" value or wine. Their memberships that qualify as affordable delivered wine we thought was not good enough to be "the best" of anything.

Great Clubs of America. One of many monthly subscriptions offered by this company, their wine of the month club seems less about the wine and more about the gifting. We know there are wine of the month clubs that focus on the wine and the gift experience, too. It is a good choice for an affordable wine club gift, though ($134.85 for a three-month gift of three bottles).

Cellars Wine Club. Their 12-bottle case subscription *is* CHEAP at $99 (regular price, not an introductory offer). We used to like Cellars. We have had trouble in our business relations with this company. This makes us skeptical of how well they look after their customers.

Blue Apron. We haven’t reviewed Blue Apron yet because we haven’t received a shipment. We think their 500 mL bottle concept is neat.

Wine Boxes Under $15 that We Have Not Reviewed: Splash Wines. If you work for one of these brands and want to see it reviewed, please contact us.

Affordable Wine Subscriptions

These are the wine subscriptions we've reviewed that ship wine for less than $15 per bottle. They’re sorted by rating, from highest to lowest. If you didn’t find what you were looking for in the list above, you might find it here.

Wine Subscriptions Description Price & Delivery Best Feature: easy to shop by wine styles like Big Red, Fruity Red, Crisp White, and Fruity White Contribute $40 / month, purchase when you want
Case Club
The California Wine Club
Best prices on wines from small California wineries $168 / quarter
90+ Wine Club
Wired For Wine ®
Great quality International wines at bargain prices $170 / quarter
Winc Best Feature: Easy-to-shop and easy-to-drink wines at affordable prices $52+ / month
90+ Cellars Wine Club
Ninety Plus Cellars
Easy-going wine from around the world Starts at $50 / quarter
Firstleaf Best Feature: flexible subscription size and schedule $79.95 / monthly and quarterly
Wine Insiders Best Feature: easy management of delivery routing $139.95 / quarter
Wine Awesomeness A fun and affordable themed wine subscription with its own full-color magazine Starts at $49 / monthly and quarterly
Tasting Room by Lot18
Personalized wine selection with many customization choices, swap every bottle Starts at $75
WSJ Wine Club
Wall Street Journal Wine
Easy-drinking value wine Starts at $69.99

See all of our wine club reviews

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Should I Join a Wine Club

In this article:
Why join a wine club?
What kind of wine clubs are there?
Wine clubs vs wine stores
Related: Are wine clubs worth it?

How to Pick a Wine Subscription for Yourself

How to Join a Wine Club

Select a state
Four types of wine lovers
Personalized vs curated
The wine in subscriptions
How much wine to buy
Wine subscription FAQ