The 9 Best Affordable Wine Subscriptions

11+ years seeking the best wine at the best price
(We drank a lot of bad wine so you don’t have to)

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After 11+ years of reviewing wine subscriptions, we’ve noticed most people think an affordable bottle costs less than $15. With realistic expectations set about the vino you can buy for $15, we looked for great wine subscription services in this price range — and there are plenty of affordable options to choose from.

The best inexpensive wine subscriptions offer a satisfaction guarantee — you shouldn’t have to settle for swill just because you’re on a budget. Use our ratings to make sure you choose a reputable subscription service. We base our ratings on sampling the wares, but we also considered what the 52,000+ customers from the past 11 years have told us about which memberships subscriptions they want to subscribe to.

Cheap Wine or Good Value? We are firm believers that you usually get the quality of booze you pay for. If you’re less concerned with a low price but really care about better quality vino, try our overall Best Wine of the Month Clubs list instead.

FYI: We find great wine deals so you don’t have to. To keep us on the hunt, we earn a commission when you buy wine based on our recommendations.

This list was last updated on September 10, 2020

The Wine We Tried from These Subscription Services

We receive multiple deliveries of most of the wine subscription boxes we review


Nakedwines.comWhy it’s #2 | Full Review

Wine Insiders

Wine InsidersWhy it’s #4 | Full Review

90+ Wine Club

90+ Wine ClubWhy it’s #5 | Full Review


TastingRoom.comWhy it’s #7 | Full Review

Wine Awesomeness

Wine AwesomenessWhy it’s #8 | Full Review

WSJwine Wine Club

WSJwine Wine ClubWhy it’s #9 | Full Review

Exclusive Deal For You Join today and save $25 on your first Winc box. Free shipping on orders of 4 or more bottles. Click for This Deal.

Good wine subscription gift

Winc took a long hard look at why wine costs as much as it does and came up with a solution — they cut out the middle men (all of ‘em) and became a winery. Winc produces and ships their wares directly to consumers in addition to selling their adult grape juice at grocery stores, restaurants, and hotels.

Costs: Prices start at $13 a bottle. Free shipping starts at 4 bottles.

When you’re a member, roughly 40% of Winc’s selection is priced under $15 per bottle and free shipping starts with four bottles. They also offer discounts for case purchases, credits when you rate 10 wines, and the ability to pre-pay for credits (buy a year’s worth and save 20%!).

Coupons and Deals: Oh, and don’t forget that introductory offer… using our links you’ll save 50% on your first shipment.

Choose a mix of red and white, red only, or white only. They also offer rosé and sparkling wine.

Winc offers vino from a broad spectrum of regions, grape varieties, blends, and styles, with a heavy focus on California. If you want to spend more, you can as they offer a number of interesting premium bottles priced $16 and up.

You pick or they pick. While you can rely on Winc’s algorithm to pick booze for your palate, you can also hand pick every bottle in every box you receive. Members receive a special discount on everything they buy, compared to full retail prices available via the website to nonmembers and at brick-and-mortar stores.

Why Give This: Breadth of wine styles and regions, personalized experience, and convenient online account management. For the health-conscious, Winc offers organic, vegan, natural, and low alcohol wines, too.

Upgrade to a printed gift announcement (pictured). You can have it sent to yourself or directly to your recipient.

The printed notice costs $6 to send and arrives via FedEx Ground. Spend $20 to FedEx Overnight. Orders are shipped Monday through Friday. For same day processing your order must be submitted by 11:00 AM PT.

Waited Until the Last minute? It’s free to send a gift notice via email, but be warned, it is sent immediately when you buy the gift.

For You Save $100 on your first 6-bottle case, just $39.99. Shipping included. Voucher code is already entered. Click for This Deal. isn’t exactly a regular wine subscription. It’s more of a wine-buying membership where your monthly subscription fees accrue in your account until you spend them on a shipment. This gives you access to super low members-only prices. Don’t worry, any unspent funds are fully refundable.

Costs: Prices start at $8 per bottle. Free shipping starts at 6 bottles.

However you define affordable you’ll find that here — because you set the prices. If you want to keep the prices really low, you simply won’t find a cheaper subscription than Naked Wines who offers their members deeply-discounted pricing. You always control which and how many bottles are in your shipments. Order six or more bottles any time and get free shipping.

Coupons and Deals: They also offer a big discount up front to get you try the service: get 6 bottles for $49.99. You can bypass this special offer if you want to personalize your membership from the first shipment.

Choose between red, white, dry, sweet, pink, and sparkling wine — you name it.

They have an abundance of choices under $15 a bottle — 68 different options when we checked on October 4, 2019. If you feel like a splurge they have options up to $45 for special occasions. is very concerned with offering fair prices for what they sell, but they’re also concerned with treating their Angels (members) as fairly as possible. For example, if they drop the price on a wine you’ve already bought, they’ll automatically refund you the difference, no effort required on your part.

Since you pick your own wine, you determine how many bottles are in each box and when you get them. Six bottles in your box gets you free shipping. There are so many reasons to love and we outline them all in our full review.

We do not recommend for wine subscription gifts as they don’t offer any gift presentation or provide a custom message in the first shipment.

For You Join today and get 6 bottles of wine selected just for you for just $39.95. Shipping is included. Click for This Deal.

Firstleaf is among our most popular wine subscriptions. As these services go, they have mastered all of the critical components to providing an outstanding service: a rock-solid guarantee, convenience, plenty of preferences to set, and top-notch customer service.

Costs: $15 a bottle, 6 bottles to a box. Ships free.

Firstleaf has an attractive low price. Members who order more of their favorites or try additional Firstleaf selections get special discounts in their online store when ordering six+ bottles. Store purchases also get free shipping when you order 12+ bottles.

Coupons and Deals: Take advantage of their great introductory offer: 6 bottles for $39.95 (includes shipping). This is a per bottle price of $6.65.

Choose a mix of red and white, red only, or white only. They also offer rosé.

Firstleaf features large-production wines that are consistent and palate-friendly. Compared with similarly-priced subscriptions, we think their booze is sort of average, despite all of the award-winning bottles they offer. They do offer a huge selection of varieties and wine regions for you to try out.

Firstleaf is perfect for new-to-wine drinkers starting to explore the world of vino, drinkers who want easy-drinking everyday quaff at an affordable price, and budding enthusiasts who are curious to discover new grapes that fit their tastes.

We do not recommend Firstleaf for wine gifts as they don’t offer any gift presentation or provide a custom message in the first shipment. Try these subscription wine gifts instead.

For You $89 for a case of 12 bottles of wine + 3 bonus bottles of a red Bordeaux + free shipping. Click for This Deal.

Good wine subscription gift

There are a LOT of subscription boxes priced under $15 per bottle. Some of them offer premium bottles that are heavily discounted, others offer really cheap plonk that’s been marked up too much. Wine Insiders is just right — they select good quality vino produced economically around the world.

Costs: $11.66 a bottle, 12 bottles to a box. Shipping is $19.95 to most states.

Among affordable wine clubs, Wine Insiders stands out. We found some of the bottles in our shipment met our expectations of the quality their competitors deliver, but we were delighted to discover selections that far exceeded our expectations. In particular, great California Tannat, Pinot Noir, and Chardonnay. Members save 12-19% off Wine Insiders’ regular prices — a great deal.

Like many other subscriptions, Wine Insiders invites you to try their subscription at a discounted price. This makes it easier to see how much value you’ll get out of a membership.

Coupons and Deals: Their introductory offer is $89 for a case of 12 bottles + 3 bonus bottles of a red Bordeaux. This offer includes free shipping, but sales tax might apply. That’s $5.93 a bottle. No promo code or coupon code is needed to get this offer.

You can choose red, white, or a mix of both for your deliveries.

The selection is International with a blend of vino made in the US, Europe, South America, and Australia/New Zealand. Each shipment is well balanced among styles and regions.

Wine Insiders stands out by bringing convenience to the membership experience. In addition to being able to fully manage your account online, they make it easier to manage your deliveries, too. FedEx offers a program where customers can automatically route packages to local stores for pickup if it’s convenient. Wine Insiders is the only wine subscription which integrates this option into your sign-up process, so you don’t need to manage each delivery separately.

Why Give This: A good quality, affordable wine subscription gift. It’s a wonderful way to introduce someone to the world of wine that exists beyond the grocery store and make sure they’re always well-stocked. Online details for shipments include: some basic information about the grapes and the wine regions, tasting notes, and basic food pairing suggestions.

Try the Martha Stewart Wine Club instead. The two clubs choose from the same pool of wines, but the Martha Stewart wines are then curated by Martha herself. Note: Martha’s wine clubs are delivered every six or eight weeks instead of every 12 weeks.

Waited Until the Last minute? No worries! Wine Insiders emails the gift recipient when you order, so you can give the gift on the big day.

5. 90+ Wine Subscription

by Wired For Wine ®

Wired For Wine is one of those low-profile wine shops that enthusiasts looking for a deal like to brag about. They offer highly-rated selections at very low prices. Their 90+ Wine Club punches above its weight, by offering bottles that typically sell for around $20 and are, as their name says, always rated at least 90 points.

Costs: $14.16 a bottle, 12 bottles to a box. Ships free.

You really can’t do better than Wired For Wine on price or quality for less than $15 a bottle. They keep prices low by not offering any perks other than tasting notes and recipes paired specifically with the wines in your box. No special offers, just great wine for the price.

Choose a mix of red and white, red only, or white only.

Wired For Wine sources what the critics love so you have one less thing to think about. Their online store features hundreds of well-rated bottles including reds, whites, and everything else you can think to drink.

Wired For Wine picks the selection in your shipments. Like all top-rated wine subscriptions on our site, they offer a full satisfaction guarantee within 30 days of receipt. If you don’t like a bottle you receive, they’ll work with you to find a suitable replacement. Though we can’t imagine you’ll ever use it.

We do not recommend giving the 90+ Wine Club as a gift as they don’t offer any gift presentation or provide a custom message in the first shipment. Try these wine subscription gifts instead.

6. Case Subscription

by The California Wine Club

The California Wine Club offers the most member perks of any wine subscription we know of. The Case Club — 12 bottles delivered monthly, every other month, or quarterly — is their least expensive way to purchase high quality selections from small family wineries.

Costs: $13.25 a bottle, 12 bottles to a box. Shipping is $14 to most states.

This is the same exact wine they offer in their Premier Series membership at a 47% discount — your reward for buying 12 bottles at a time instead of just two. Their $14 shipping is the same as they charge for two-bottle shipments, so you’re really getting a deal there.

Choose a mix of red and white, red only, or white only.

The California Wine Club only works with small family wineries. The breadth and depth of what’s available for them to source is surprising, but it doesn’t include the likes of Napa Cab. They find the gems in out-of-the-way growing regions like Paso Robles, Lodi, El Dorado, and beyond.

Their experts pick all of the bottles in your shipments — you can choose a mix of red and white, red only, or white wine only. When you join (or give) one of their memberships, you get access to a personal wine consultant who can help with food and wine pairing suggestions as well as help finding options that fit your palate. They help customers with every type of service issue you can imagine — from rerouting shipments, placing vacation holds, and replacing bad bottles, to getting assistance with wine country travel plans.

We do not recommend giving the Case Club as a gift as they don’t offer any gift presentation or provide a custom message in the first shipment. Try these wine subscription gifts instead.

7. Subscription

by Tasting Room by Lot18

For You Join today and get a $40 tasting kit for just $9.95. Click for This Deal.

This company has evolved substantially. When it first acquired the technology to make the tasting kits they’ve become famous for, Tasting Room was still offering a variety of regions and grapes at a variety of prices. Now their whole business is focused on selling wine via memberships and almost all of it is $15.

Costs: $12.50 a bottle, 6 or 12 bottles to a box. Ships free.

Like a lot of other affordable wine subscription services, Tasting Room offers their members preferred pricing.

Coupons and Deals: Their tasting kit is $9.95 and you agree to purchase a 6-bottle box of wine (full-sized 750mL bottles) for $75 when you sign up to receive the kit.

Choose a mix of red and white, red only, or white only. They also offer rosé.

Tasting Room makes recommendations for bottles you’ll like based on how you’ve previously rated their wines, but you also can personalize your deliveries. There is no limit to how many changes you can make and everything in their online store is available to put in your wine box.

Your membership starts with receiving a wine tasting kit of six mini bottles and completing the tasting survey online. When you sign up, you are automatically subscribed in their 6-bottle membership. Your first shipment after you rate the goodies in your tasting kit is 6 bottles, but after that you can upgrade to 12 bottles per shipment. The price per bottle is the same whether you choose 6 or twelve bottles

One area Tasting Room excels at is convenience. They use UPS for delivery, but have upgraded their account so you get premium delivery features. Primarily, you can set an alternative pickup location at checkout if you won’t be home to sign for deliveries.

We do not recommend giving Tasting Room as a gift as they don’t offer any gift presentation or provide a custom message in the first shipment. Try these subscription wine gifts instead.

For You Join today and save $25 on your first shipment of a 6-bottle membership. Click for This Deal.

For You Join today and save $10 on your first shipment of a 3-bottle membership. Click for This Deal.

Good wine subscription gift

An interesting three- or six-bottle subscription, Wine Awesomeness offers good quality and a fun experience in addition to affordability — though only the six-bottle option delivers bottles priced under $15 a bottle. Each shipment is themed and they tell you all about the theme and the monthly selections in their thebacklabel magazine included in each box.

Costs: 6-bottle subscription ships for $13.16 per bottle, with free shipping.

The bottles in their retail store are priced $15-17, but members get a discount.

Coupons and Deals: They also offer a solid introductory offer: get your first shipment for just $54 ($9 a bottle).

An edge in the affordability category is that they don’t make you buy 12 bottles at a time. Even their 3-bottle service ships for just $49/month. Members also get 25% off in their bottle shop.

Choose a mix of red and white, red only, or white and rosé only.

Unlike other wine subscriptions on this list which source in bulk and then label it to fit their brand, Wine Awesomeness sources from independent wineries all around the world. They like vino that’s interesting and made well. Their online store includes selections like Sangiovese, Red blends, Tempranillo, Vermentino, White blends, and Pecorino.

Their themed shipments are really fun. Past themes include Tapas, BBQ, Do It Yourself, Beach, Shades of Pink, Date Night, and more. We’re pretty impressed with Wine Awesomeness and how much value they offer for a really low price.

Choose 1, 3, 6, or 12 months for your gifts and 3 or 6 bottles per shipment.

You’ll need to choose whether you will let your recipient manage the account or you will do it yourself when you buy a gift. We recommend letting your recipient manage their account because they’ll be able to manage their deliveries and update their preferences. Be aware, they increase the price by 10% when you let the recipient manage the subscription because local taxes might apply and you don’t want your recipient to get stuck footing the bill for those.

9. WSJwine Wine Subscription

by Wall Street Journal Wine

For You Join today and save $125. Try 6 bottles wine PLUS 2 bonus bottles and 2 stemless crystal glasses for $39.99 + $9.99 shipping. Same as voucher. Click for This Deal.

For You Join today and save $190. Try 12 bottles wine Plus 2 bonus bottles and 2 stemless crystal glasses for $69.99 + $19.99 shipping. Same as voucher. Click for This Deal.

WSJwine is a brand owned by a company called Laithwaite’s (not The Wall Street Journal). This company, which is based in the UK, is one of the largest wine clubs in the world. They have unprecedented buying power, especially in Europe where wines are often much cheaper than their US counterparts.

$13.33 a bottle, 12 bottles to a box. Shipping is $19.99.

WSJwine set the bar on wine club affordability more than 10 years ago. They also invented the big introductory offer: get your first 6-bottle case for just $39.99 (plus $9.99 shipping) plus bonus bottles and free stemless crystal wine glasses.

Since they don’t allow personalization, WSJwine selects wine that will appeal to the most people. They rely on mellow versions of favorite grapes like Cabernet Sauvignon, Chardonnay, Malbec, and Sauvignon Blanc. By mellow, we mean low acidity, medium to light body, no harsh tannins, and not terribly fruity. We often find the wine a little on the sweeter side, particularly the reds.

Much of the criticism of the WSJwine wine club centers around their billing practices and poor customer service. We haven’t experienced that ourselves, but there are plenty of reports of it online. If you understand that the great introductory offer includes a commitment to join their club, and that you have to cancel your membership BEFORE they charge your credit card for a shipment, you’ll be fine.

We do not recommend giving the WSJwine club as a gift as they don’t offer any gift presentation or provide a custom message in the first shipment. Try these wine club gifts instead.

We’ve Tasted All That Wine!

Many of the other “best wine subscription” lists are just round-ups of what’s out there and ranked by what the author thinks is cool. Rarely have they tasted any of the wine, and when they have it’s usually not through a critical lens.

We actually try at least one shipment of wine from every wine subscription we review (after 2013). Often we receive ongoing shipments so we can continuously evaluate quality and value. Our reviews show the wines we received and tasted, as photographed in our wine cellar (or in other settings).

Here’s how we evaluate the wine we receive:

Wine Quality. Wine is not a one-size-fits-all industry. What may be good enough for that guy might be swill to you. For our affordable wine subscription boxes, we consider the quality of the wines we receive in comparison with wines delivered by other services in the same price range — not in comparison to premium options.

Wine Price. There are so many variables that affect the price of wine, and each country, region, and winery handles pricing in their own way. When we think about wine pricing for subscription wine boxes, we consider retail value and what you’re paying to have the bottle delivered.

Value. At any price, nobody wants to feel like they’re getting fleeced. Wine is supposed to be fun and enjoyable. When it comes to subscription boxes, most of the time you get what you pay for. In addition to the wine, costs for these services include: personalization technology, customer service, delivery, and sourcing.

Perks.We determine how easy it is to be a member by looking at personalization options, ability to make changes to your subscription, how to manage your deliveries, and the cancellation process.

What about all of the other wine subscriptions?

This page contains our current list of the best affordable wine clubs (according to our research). Our reviews are sometimes snapshots of a subscription service, and sometimes we track the quality of a subscription closely for years. We also change our minds about wine subscriptions when their quality or value go up or down.

If you’re wondering about a specific wine subscription that isn’t on the list above, it is because the wine costs more than $15 a bottle, we didn’t rate the subscription 4 stars or more, or we haven’t reviewed it yet.

Wine Subscription Boxes That Are Popular, but Not Affordable

Looking for organic and biodynamic wines? Hint: they’re almost never sold for less than $15 in the United States.

Despite the reduced cost of chemicals applied in the vineyards, these wines usually cost more because the vineyards produce fewer grapes per acre (a major portion of the final cost of wine, especially wine under $25). Also, wines without sulfur added (usually labeled Natural) have a more limited shelf life, which means wineries need to charge more per bottle in case they don’t sell all of it before it "goes bad."

European wine is mostly "natural" but by the time it gets imported, the middlemen and the tariffs have increased the price it sells for way beyond "affordable." All of that is to say, expect to pay more than "affordable" prices for organic, biodynamic, and natural wines.

If you want organic and biodynamic wine, we highly recommend Plonk — it’s fantastic. If you subscribe to their case club, it’s only $23.75 a bottle and shipping is included. You might also want to check out the less-expensive and still under-the-radar Organic Wine Exchange for Vegan, Sulfite-free, Organic, and Biodynamic subscriptions.

Martha Stewart Wine. We like the Martha Stewart Wine subscription. When compared with the subscriptions on this list though, it doesn’t offer consistent enough quality.

Vine Oh! At a regular price of $84 for 4 bottles, it does not qualify for our definition of affordable (under $15). Also, we’re skeptical of the wine quality when all of their reviewers focus on the swag in the box and treat the wine like it’s just another piece of swag.

Hello Fresh. Hello Fresh has discontinued their wine subscription service. It was fulfilled by Tasting Room and if you were interested in the Hello Fresh offering, you could check out as an alternative.

Bright Cellars. A personalized wine subscription that does not meet our standard of good quality wine or value. They also charge $20 a bottle — making it more expensive than our definition of affordable.

Original Wine of the Month Club. The first wine club, sure, but it does not provide "the best" value or wine. Their memberships that qualify as affordable delivered wine we thought was not good enough to be "the best" of anything.

Great Clubs of America. One of many monthly subscriptions offered by this company, their wine of the month club seems less about the wine and more about the gifting. We know there are wine of the month clubs that focus on the wine and the gift experience, too. It is a good choice for an affordable wine subscription gift, though ($134.85 for a three-month gift of three bottles).

WineSociety. We have not yet written a full review for Wine Society, but we did taste the wine. Their subscription box is priced at $39.20 for three cans (equivalent to two regular size bottles) and thus does not qualify as affordable.

WSJwine. This is a very popular subscription but it doesn’t measure up to the best. We feel the same about it’s sister subscriptions: Laithwaites, TCM, Virgin Wines, Macy’s Wine Cellar, and NPR.

Cellars Wine Club. Their 12-bottle case subscription *is* CHEAP at $99 (regular price, not an introductory offer). We used to like Cellars. We have had trouble in our business relations with this company. This makes us skeptical of how well they look after their customers.

Blue Apron. We haven’t reviewed Blue Apron yet because we haven’t received a shipment. We think their 500 mL bottle concept is neat.

Empathy Wines. A lot of people love Gary Vee (Vaynerchuk). That is not a reason to subscribe to a wine delivery service that only offers three kinds of wine. Just sold the brand to a multinational conglomerate (Constellation Wines who also owns Kim Crawford, Meiomi, and Robert Mondavi among many others) so maybe it will become more affordable (right now it is $20 per bottle, plus shipping).

Wine Subscription Boxes Under $15 that We Have Not Reviewed: Splash Wines. If you work for one of these brands and want to see it reviewed, please contact us.

Affordable Wine Subscriptions

These wine subscriptions all earned a rating of at least 4 stars from us and offer wine at less than $15 per bottle. They’re sorted by rating, from highest to lowest. If you didn’t find what you were looking for in the list above, you might find it here.

Wine Subscriptions Description Price & Delivery Best Feature: easy to shop by wine styles like Big Red, Fruity Red, Crisp White, and Fruity White Contribute $40 / month, purchase when you want
Winc Best Feature: easy-to-shop vegan, sustainable, organic, natural, low alcohol, and low sulfur wines $52+ / month
Case Club
The California Wine Club
Best prices on wines from small California wineries $159 / quarter
90+ Wine Club
Wired For Wine ®
Great quality International wines at bargain prices $170 / quarter
90+ Cellars Wine Club
Ninety Plus Cellars
Easy-going wine from around the world Starts at $50 / quarter
Firstleaf Best Feature: flexible subscription size and schedule $79.95 / monthly and quarterly
Wine Insiders Best Feature: easy management of delivery routing $139.95 / quarter
Wine Awesomeness A fun and affordable themed wine subscription with its own full-color magazine Starts at $49 / monthly and quarterly
Tasting Room by Lot18
Personalized wine selection with many customization choices, swap every bottle Starts at $75

See all of our wine club reviews