Our website has become known as a go-to source for wine of the month club reviews. That’s awesome and we’re thrilled. Unfortunately we haven’t actually reviewed ALL of the wine clubs and you may have found yourself here after searching for one of them at your favorite search engine.
To help you out, we’ve gone ahead provided a short, professional opinion about these wine clubs in lieu of a review.
Do you recommend these wine clubs?
These are summaries discussing the high-level pros and cons of joining or giving each of these wine clubs. Our judgements are based on the companies' marketing materials and their websites, other editorial and reviews around the web, and our many years of experience reviewing wine clubs. In some cases we recommend giving clubs a try, in others we suggest alternatives we think are better.
Why haven't you reviewed these wine clubs?
The companies and wine clubs we have reviewed elsewhere on this site all have a financial relationship with us of some kind (typically we make a commission when someone joins or gifts a wine club from our site). We don’t work with any of the wine clubs on this page, but we’d like to. If you represent one of these wine clubs, please reach out to see how can work together.
Wine club topics on this page
Wine Club Gifts for delivery to (some of) the US
One of the oldest gift-oriented wine of the month clubs, Amazing Clubs actually has 40 different clubs ranging from wine, to hot sauce, to dog treats, to teddy bears. While we think of the month clubs make the perfect gift, we’re sort of skeptical of the quality of wine at $34.95 per month with shipping included, and we don’t know what to expect from a company that doesn’t focus on wine (or at least a smaller set of club themes). This company ships to the US and Canada (this is unusual for wine clubs).
To give a similar 2-bottle wine of the month club from companies with very good wine, we’d pick one of these: International Wine of the Month Club or the Gold Series from the Gold Medal Wine Club. You’ll pay a little bit more, but the quality is excellent. If the budget is really important, we recommend these wine clubs under $40.
Flying Noodle Wine Club
This one is owned by Amazing Clubs, but reaching back into our memory banks tells us they might have been a separate company at some point. Our comments are the same as they are for Amazing Clubs, but we can’t help but salivate over some of their gourmet gifts.
Wine of the Month Clubs delivery to (some of) the US
TCM Wine Club
We think this is one of the most fun wine clubs out there and we’d LOVE to work with TCM Wine Club! We already work with their fulfillment partner, Laithwaites Wine, and can confidently say that if you’re intrigued by the idea of wine and movie pairings, you should sign up for this wine club! The pricing for this club is the same as the others, but you get the extra fun of planning when to drink each wine and the special movie-themed bonus wines when you sign up and in future shipments. We’re not sure how customizable the wine club is (we know their website says it is), but beyond “red or white,” why limit yourself on the movie-matchup fun?
Rolling Stones Wine Club
We had a brief relationship with Wines That Rock (the company that created the Rolling Stones Wine Club and the TCM Wine Club, among others). We thought the wines were okay (but we haven’t tried a recent vintage), and their prices are actually pretty low, so if you’re into R&R (or you know someone who is), this is still a really cool wine club. Plus you get perks: 20% discount below retail, a one-year subscription to Rolling Stone Magazine, and exclusive access to new releases (of wine, not music). P.S. Wines That Rock also works with Epicurious Wine (yes, that Epicurious) and those wines (made for cooking & drinking) will be available via TastingRoom.com (read our review) sometime this year.
Blue Apron Wine Club
This is another wine club we’d really like to work with! We think Blue Apron wisely nailed a niche market that’s not small. Their wine club sends out 500mL bottles (standard bottles are 750mL) which is a manageable weeknight portion that two people can finish without getting tipsy. Additionally, we’re familiar with some of the wineries they’ve partnered with and think they’ve chosen well. If you are interested in wine discovery at home but rarely finish a bottle, this is the wine club for you!
Another approach to wine discovery is VineBox, a company that sends out three tastes of excellent wines each month. If you like them you can buy full size bottles. It makes for a fun date night without too much booze.
New York Times (NYT) Wine Club
The New York Times clearly is not directly in the wine business and their wine club service is fulfilled by Lot18, a NYC-based company who specializes in wine flash sales. Ironically Lot18 has a website called TastingRoom.com but that isn’t the fulfillment partner for NYT.
The most important thing we can tell you about this wine club is that it has no association with the wine critics for the Times, so if you were thinking you’d be signing up for Eric Asimov’s wine picks, you’d be wrong. Lot18 ships a mixed bag of good, great, and meh wines depending on what you like. We see in the photos on the NYT wine club site some of the Tasting Room wines which are made specifically for Lot18. We also see some independent wines. Experience tells us you’ll be getting better value out of the Times Reserve Club than the Sampler Wine Club.
If $15 per bottle is your target price, we suggest signing up for Tasting Room because of the degree of customization you get (once you get past your first shipment, you can pick every wine in your shipments if you want, or you can rely on their palate profile to pick wine for you).
Williams-Sonoma Wine Club
Ditto what we just said about the New York Times Wine Club. The important part: Williams-Sonoma does not pick the wines and we think you'll get a better value out of their Entertainer Wine Club ($180 for 6 bottles) vs their Explorer Wine Club ($90 for 6 bottles).
Firstleaf Wine Club
We haven’t tried any wine from Firstleaf, so take what we’re about to say with a grain of salt. There is a company called Global Wine Cellars which was the private-label fulfillment partner for several newspaper and magazine wine clubs (and a couple of fancy restaurants, too). Global Wine Cellars isn’t doing wine clubs anymore, so their partners all had to find a new way to capitalize on their wine-loving audiences.
Enter Firstleaf, a brand created by Time Inc. in partnership with a wine technology company to leverage the trust their subscribers have in their brands directly into wine sales. Their marketing also talks about their service being “a new way to buy your favorite wine” but we think that’s misleading, there isn’t anything new happening here. Most of the press they get is from their 26 partners/subsidiaries and it feels advertorial even though it’s not labeled as such. They also rely on quotes from these publications that show the writer didn’t know anything about the current wine club market, particularly the one from the editor at Food & Wine Magazine.
That said, some very big names in the wine club industry have attached themselves to this well-funded wine tech company: the founder of Lot18, a former CEO of Direct Wines (Laithwaites, WSJwine, Virgin Wines, etc.), and Gary Vaynerchuk (WineLibrary.com and Cinderlla Wines).
Local Wine Stores (US)
The Wine Club
With two California locations, San Francisco and Santa Clara, this wine store focuses on the Northern California market. They offer a selection of two-bottle wine clubs at varying price points. For the most part, buying (and shipping) two bottles at a time is not a cost effective way to get your wine. If you live near a store and can pick up your shipment, go for it. If you’re outside the area, we recommend trying an online wine club.
With three California locations, Redwood City, San Francisco and Hollywood, this wine store offers a broad range of wines from around the world. For each of their five wine clubs for the most common wine drinkers (shipping and tax is extra on all clubs): Best Buy wine club is $19.95/month for two bottles; Premium Wine Club is $29.95 for two bottles; Signature Red Wine Club is $49.95/month for two bottles; Champagne Club is $69.95/shipment, two bottles every other month; Club Italiano is $39.95/month for two bottles. You can also design your own wine club with their Personal Sommelier Service. If you live near a store and can pick up your shipment, go for it. If you’re outside the area, we recommend trying an online wine club.
More wine clubs
In addition to the wine clubs on this page, there are several wine clubs we are working with but haven't yet published a review for. To get our review previews for these clubs, check out our Coming Soon page.