In this modern era, you can opt to have a professional pick your wine for you, or let an algorithm figure out what you like and match it to an available wine inventory. Read on to see how these curated and personalzied wine clubs are different.
A curated wine club is one where someone else picks all of the wines you receive and every wine club member gets the same wines as each other. Most often a professional is picking wines for the broadest appeal.
The pros and cons of curated wine subscriptions:
- PRO: There isn’t any “work” for you to do
- PRO: You’ll grow your wine knowledge and discover new favorites faster
- CON: You may occasionally get wines that you don’t prefer, like Merlot or Chardonnay
- CON: You may rarely get wine you do prefer, like Cabernet or Sauvignon Blanc
A personalized wine club uses a palate quiz (for your first shipment) and your opinions of their wine (subsequent shipments) to determine which wines they’ll send to you. While they want to match you with the best wines for your palate, you’re limited to the wines available at the wine club.
The pros and cons of personalized wine subscriptions:
- PRO: Wines are selected for you based on preferences you’ve stated, either through a quiz or by rating wine
- PRO: Most personalized wine clubs let you swap out bottles if you’re in the mood for something different than what they recommend
- CON: It might take several shipments before the wine club knows what you like and they may never get it perfect (patience is a virtue)
- CON: They only send wine that fits a generalized palate profile shared by many consumers, not your specific palate