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While we can objectively rank wine clubs by their features, different types of wine drinkers might prioritize different features, so one size does not fit all. By considering who might be looking for a wine club, and why, we can steer you toward a wine club that will meet your specific needs and wants, not everyone else's.

Below you'll find our Top 3 wine clubs by each type of wine club buyer. If you've already selected which state you're shipping the wine club to, your results reflect wine clubs that can ship to your location.

FYI: I find great wine deals so you don’t have to. To keep me on the hunt, I earn a commission when you buy wine based on my recommendations.

Wine Drinkers: Best Overall · New to Wine Clubs · You Like What You Like · High-End Wine Subscriptions · Gift Givers

Best Overall

A good wine club tries to be as many things to as many people as it can. The All-Around score highlights wine clubs that go out of their way to deliver across all wine club features. The most features are included in this rating profile because we are looking for wine clubs that are best in as many classes as possible.

It's very difficult to get a five-star rating from us in the All-Around category — only 6 wine clubs have managed to do this and 3 of them are offered by the same company. We strongly recommend these 6 wine clubs.

The Top 3 Features for Best Overall

25% Personalization 25% Wine Quality 20% Wine Price

Naked Wines

by Nakedwines.com

Naked Wines

Naked Wines isn’t really a wine club the way you might think of one — it’s a personalized wine buying service that you pay into every month and then use those funds to purchase wines when you want to. It’s perfect for a wide variety of wine drinkers.

Next Club

Connoisseurs Club

by Wine Access

Connoisseurs Club

Ultra-premium and hard-to-find, this wine club focuses on small-production wines of distinct character and impeccable pedigree worthy of the name Connoisseur. These wines are great for special-occasions and discovery of the world’s best wine regions.

Next Club

Connoisseurs Club

Picked by Wine.com

Picked by Wine.com

A personalized wine club where your wines are individually chosen for you by a sommelier who gets to know your preferences. Your selections are chosen from the largest inventory of online wine available in the United States at Wine.com.

Next Club

Picked by Wine.com

Champagne Club

by Wine Access

Champagne Club

Wine clubs featuring sparkling wine and wine clubs featuring Champagne are rarer still. But no other Champagne club can match the curation of the Wine Access wine team, or the discounted prices.

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Champagne Club

Decanter Wine Club

by Wine Access

Decanter Wine Club

Decanter Magazine wants to bring their favorite wines to an American audience, so they partnered with Wine Access to make it so. Discover six amazing wines from around the world in each shipment. The focus is on quality and value.

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Decanter Wine Club

Aged Cabernet Series

by The California Wine Club

Aged Cabernet Series

This wine subscription focuses on high-end, small-production Napa Valley Cabernet Sauvignon that was perfectly cellared while it earned the status of Aged. All of these Cabs, from small family wineries in Napa, are ready to drink when they arrive. It is perfect to give as a gift or to join yourself. Past shipments have included both three-bottle horizontals and three-bottle verticals — a truly unique wine experience (more on this in the review).

Next Club

Aged Cabernet Series

New to Wine Clubs

If you're new to wine clubs, your biggest concerns are probably whether you'll like wine picked out for you by someone else and whether a subscription service is worth changing how you currently buy your wine. To help smooth the switch, our ratings for newcomers focus on the strength of a wine club's satisfaction guarantee, how many convenience-oriented features they offer, and the overall quality of the wine that gets delivered.

The Top 3 Features for New to Wine Clubs

30% Satisfaction Guarantee 30% Convenience 30% Wine Quality

Naked Wines

by Nakedwines.com

Naked Wines

Naked Wines isn’t really a wine club the way you might think of one — it’s a personalized wine buying service that you pay into every month and then use those funds to purchase wines when you want to. It’s perfect for a wide variety of wine drinkers.

Next Club

Picked by Wine.com

Picked by Wine.com

A personalized wine club where your wines are individually chosen for you by a sommelier who gets to know your preferences. Your selections are chosen from the largest inventory of online wine available in the United States at Wine.com.

Next Club

Picked by Wine.com

Firstleaf

Firstleaf

An affordably-priced personalized wine club that learns what you like as you receive, drink, and rate six-bottle shipments. Firstleaf has the most customization options of any wine club I’ve reviewed and is well worth a portion of your wine budget.

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You Like What You Like

My new rating for personalized wine clubs puts an emphasis on how personalized those shipments really are. The Personalization rating also emphasizes wine quality, then wine price and satisfaction guarantee. Just because your wine is tailored to your preferences, doesn't mean you shouldn't also get high quality wine at an appropriate price.

The Top 3 Features for You Like What You Like

30% Personalization 20% Wine Quality 15% Satisfaction Guarantee

Naked Wines

by Nakedwines.com

Naked Wines

Naked Wines isn’t really a wine club the way you might think of one — it’s a personalized wine buying service that you pay into every month and then use those funds to purchase wines when you want to. It’s perfect for a wide variety of wine drinkers.

Next Club

Picked by Wine.com

Picked by Wine.com

A personalized wine club where your wines are individually chosen for you by a sommelier who gets to know your preferences. Your selections are chosen from the largest inventory of online wine available in the United States at Wine.com.

Next Club

Picked by Wine.com

Winc Personalized Club

by WINC

Winc Personalized Club

Winc set out to change the wine industry by finding new ways to get better value to wine drinkers who spend less than $15 a bottle — and they’re succeeding. By delivering a broad range of wine which appeals to every palate, Winc is a standout wine of the month club.

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Winc Personalized Club

High-End Wine Subscriptions

My new rating for premium wine clubs reflects that the quality of the wine is the number one factor in deciding to join a premium wine subscription. Equal weight is then spread among the service offered (satisfaction guarantee, convenience features, customer service history, curation, and education).

The Top 3 Features for High-End Wine Subscriptions

50% Wine Quality 10% Satisfaction Guarantee 10% Convenience

Connoisseurs Club

by Wine Access

Connoisseurs Club

Ultra-premium and hard-to-find, this wine club focuses on small-production wines of distinct character and impeccable pedigree worthy of the name Connoisseur. These wines are great for special-occasions and discovery of the world’s best wine regions.

Next Club

Connoisseurs Club

Champagne Club

by Wine Access

Champagne Club

Wine clubs featuring sparkling wine and wine clubs featuring Champagne are rarer still. But no other Champagne club can match the curation of the Wine Access wine team, or the discounted prices.

Next Club

Champagne Club

Aged Cabernet Series

by The California Wine Club

Aged Cabernet Series

This wine subscription focuses on high-end, small-production Napa Valley Cabernet Sauvignon that was perfectly cellared while it earned the status of Aged. All of these Cabs, from small family wineries in Napa, are ready to drink when they arrive. It is perfect to give as a gift or to join yourself. Past shipments have included both three-bottle horizontals and three-bottle verticals — a truly unique wine experience (more on this in the review).

Next Club

Aged Cabernet Series

Gift Givers

When you're giving a wine club as a gift, you definitely want to impress your favorite wine-lover. We've rated all of our wine clubs by their giftworthiness — ensuring you have great options for gift packaging, gift notices, and great quality wine you can be proud to give. We also consider a good mix of wine quality and customer service, since you want your generous gift to be enjoyed and hassle free.

The Top 3 Features for Gift Givers

50% Giftworthiness 25% Customer Service 25% Wine Quality

Aged Cabernet Series

by The California Wine Club

Aged Cabernet Series

This wine subscription focuses on high-end, small-production Napa Valley Cabernet Sauvignon that was perfectly cellared while it earned the status of Aged. All of these Cabs, from small family wineries in Napa, are ready to drink when they arrive. It is perfect to give as a gift or to join yourself. Past shipments have included both three-bottle horizontals and three-bottle verticals — a truly unique wine experience (more on this in the review).

Next Club

Aged Cabernet Series

Connoisseurs Club

by Wine Access

Connoisseurs Club

Ultra-premium and hard-to-find, this wine club focuses on small-production wines of distinct character and impeccable pedigree worthy of the name Connoisseur. These wines are great for special-occasions and discovery of the world’s best wine regions.

Next Club

Connoisseurs Club

Champagne Club

by Wine Access

Champagne Club

Wine clubs featuring sparkling wine and wine clubs featuring Champagne are rarer still. But no other Champagne club can match the curation of the Wine Access wine team, or the discounted prices.

Next Club

Champagne Club

Want to see wine clubs ranked by feature?

Get Your Wine Club Questions Answered

How to Give a Wine Club Gift

How to Find a Wine Club Gift

Step 1: Select a state
Step 2: Consider gift presentation
Step 3: Consider wine selection
Step 4: Consider your gift budget
Bonus: Wine club gift FAQ

Are wine clubs a good deal?

Are wine clubs a good deal?

In this article:
Are wine clubs worth it?
Which wine clubs are a good value
How to save even more
Which wine clubs are not a good value

Why you should let experts pick your wine

How to Join a Wine Club

Top reasons to join a wine club
How do wine clubs work?
What types of wine clubs are there?
What is the best wine club to join?

Jessyca Frederick

Review by: Jessyca Frederick

After 15+ years trying 1000s of bottles from 100+ different wine clubs, I know what it means to be a wine club worth joining. My reviews can help you find a great wine club for you and the best wine club gifts for any budget and for any wine preference.

Feel free to ask me for a personal recommendation. I won't harvest your email address for a marketing list — I don't send marketing emails.

Learn more about my review process and why you can trust me.