Find Wine of the Month Clubs by Ability to Be Personalized

When comparing wine club subscriptions, Personalization is something you should look closely at


Some wine clubs don't even offer the most basic of personalization, but some let you choose almost everything except which wines are shipped (offering a red-only and a white-only version, different delivery frequencies, or different shipment sizes). The highest-scoring wine clubs in personalization are the ones where you can pick each wine in your shipment or otherwise be very specific about what kinds of wine you want to receive.

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  $20   $220
  $10   $100

TastingRoom.com

All-Around Rating:

For You Join today and get a $40 tasting kit for just $6.95. Click for This Deal.

Personalization Rating:

Overview: A 12-bottle personalized wine club that begins to get to know your preferences with a six mini-bottle wine tasting kit delivered for $6.95. By signing up for the tasting kit experience you are automatically enrolling in regular wine club shipments, 12 bottles delivered quarterly for $149 plus $19.99 shipping.

What We Love: Their best feature is total control of your account online without having to contact customer service — change the contents of your shipment, change your shipment size, have your next shipment sent exactly when you want it, or even cancel online.

Could Be Better: The wines offered in the $6.95 tasting kit have extreme profiles (likely the best way to identify the boundaries of your palate) but the experience is fun anyway. It's important to note: rating the wine triggers the first full-price case to be shipped.

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WINC Wine Club

by WINC
All-Around Rating:

Exclusive Deal For You Join today and save $25 on your first Winc box. Free shipping on orders of 4 or more bottles. Click for This Deal.


Personalization Rating:

Overview: Winc set out to change the wine industry by finding new ways to get better value to wine drinkers in the under $15 range, and boy have they ever. By delivering unprecedented value at $13 a bottle and personalized selections geared for every palate, Winc is a standout wine of the month club. If you're ready for more sophisticated wines, you can upgrade to Winc Select. Either way, you can save even more money by participating in their myriad rewards programs.

What We Love: We love how they go above and beyond to reward loyal customers with substantial savings and invitations to a premium level program. No other wine club offers this level of loyalty rewards, or this much fun! Also, as time has passed under wine director Ryan Zotovich, the selection of premium wines has both grown in selection and quality.

Could Be Better: Winc works so hard to make their service great that it's hard for us to think of something they should do to make it even better.

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Bright Cellars Club

All-Around Rating:

For You Join today and save $50 on the first shipment — New members only. Click for This Deal.

Personalization Rating:

Overview: A personalized wine club that gets to know what kind of wine you like through a wine-preference quiz and the ratings you give for wines from previous shipments. Sends four bottles of wine that match your preferences, monthly.

What We Love: Bright Cellars has amazing customer service and offers a cheese-pairing option as an add-on. We've liked each shipment better than the last, and this corresponds to seeing our Bright Points (accuracy of matching) increase, too.

Could Be Better: While the wine is fine, we'd like to see a more focused adherance to selecting wines that resemble the grapes on the bottle. Typicity is a hallmark of quality wine. At $15 a bottle, great quality is rarely achievable, but better typicity would certainly increase the value being offered here.

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Cellar Select

All-Around Rating:

Personalization Rating:

Overview: Grapeseed Wine started out as a way to have customers help fund one-time wine productions by acclaimed winemakers, but now it's a premium wine club, too. Get preferred pricing on all of their new releases and enjoy helping stellar winemakers stretch their winemaking creativity.

What We Love: We're big fans of any group that has exclusive wines because they produced them (as opposed to buying out a full production of someone else's wine)

Could Be Better: We'd like to see more options available, particularly for gifting, but also for delivery frequency. We're looking forward to the next release of Grapeseed wines to augment the selection.

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Red Wine Club

All-Around Rating:

Personalization Rating:

Overview: Grapeseed Wine started out as a way to have customers help fund one-time wine productions by acclaimed winemakers, but now it's a red wine club, too. Get preferred pricing on all of their new releases and enjoy helping stellar winemakers stretch their winemaking creativity.

What We Love: We're big fans of any group that has exclusive wines because they produced them (as opposed to buying out a full production of someone else's wine)

Could Be Better: We'd like to see more options available, particularly for gifting, but also for delivery frequency. We're looking forward to the next release of Grapeseed wines to augment the selection.

Read Our ReviewGo Directly to the Wine Club

Firstleaf Club

All-Around Rating:

For You Join today and try three wines selected based on your preferences for just $15 + $4.95 shipping. Click for This Deal.

Personalization Rating:

Overview: An affordably-priced personalized wine club that learns what you like as you receive, drink, and rate six bottle shipments. International, domestic, and award-winning wine from a thoroughly modern wine subscription box service.

What We Love: Compared with other wine subscriptions in this price category, we think Firstleaf has nailed ease-of-use, presentation, and offers reasonably-interesting wines. We also really like that they identify the body, acidity, sweetness, fruitiness, and tannin level for each wine they sell. You can review the wine before it is shipped and swap out wines that have characteristics you don't like.

Could Be Better: We think their marketing materials make them seem better than they really are, but with a 100% satisfaction guarantee and inexpensive introductory shipment, you can decide for yourself.

Read Our ReviewGo Directly to the Wine Club

GrapeSeed Selections

All-Around Rating:

Personalization Rating:

Overview: Grapeseed Wine started out as a way to have customers help fund one-time wine productions by acclaimed winemakers, but now it's a wine club, too. Get preferred pricing on all of their new releases and enjoy helping stellar winemakers stretch their winemaking creativity.

What We Love: We're big fans of any group that has exclusive wines because they produced them (as opposed to buying out a full production of someone else's wine)

Could Be Better: We'd like to see more options available, particularly for gifting, but also for delivery frequency. We're looking forward to the next release of Grapeseed wines to augment the selection.

Read Our ReviewGo Directly to the Wine Club

Wine Down Box

All-Around Rating:

Personalization Rating:

Overview: Sometimes you just want a bottle of wine, some cheese and salami, and some crackers to tie all together and wind down a long work week. Enter the Wine Down Box (you see what they did there?) and add a little classy fun to your Friday nights — or someone else's as this makes a great gift!

What We Love: The wines have been excellent, and the pairings with the cheeses have been spot on. For how much hype there is around wine-and-cheese pairings in general, it's actually not that easy to pull off. And of course, we're suckers for salami.

Could Be Better: We're actually not fans of the crackers that come with this box. They're difficult to put a piece of salami and/or cheese on top of, so they're relegated to nibbling between bites of the other stuff. This is NOT a reason to avoid this otherwise awesome wine and cheese club.

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The Collectors Series

All-Around Rating:

For Gifts Save $10 when you give a 4-month wine club gift. Use code SAVE10 at checkout.


For Gifts Save $15 when you give a 6-month wine club gift. Use code SAVE15 at checkout.


For Gifts Save $25 when you give a year of wine gift. Use code SAVE25 at checkout.

Personalization Rating:

Overview: Our favorite series offered by The International Wine of the Month Club, we really dig the interesting, high-end, European-focused wines that arrive at our door. We've been able to find Italian and French red wines we enjoy courtesy of this wine club, which helps us understand the wine from these countries in a more nuanced way.

What We Love: More than anything, we love surprise factor of these wines. Every time we open a box, we sort of grimace at the prospect of drinking a Rhone red or an Barolo (wines that we typically don't enjoy because of our own palate preferences), but we're always surprised at how the wines are enjoyable anyway, and usually much better than we were expecting.

Could Be Better: We'd love to see four-bottle shipments offered by this wine club as a way to help mitigate the cost. The company offers a reliable, quality-driven service, so you don't really get deals on the wine in the shipments. At the level of The Collectors Series (which we think has an over-inflated name), the discount aspect of the wine club is not a primary concern.

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The Masters Series

All-Around Rating:

For Gifts Save $10 when you give a 4-month wine club gift. Use code SAVE10 at checkout.


For Gifts Save $15 when you give a 6-month wine club gift. Use code SAVE15 at checkout.


For Gifts Save $25 when you give a year of wine gift. Use code SAVE25 at checkout.

Personalization Rating:

Overview: This is the happy medium of wine clubs they offer as you get one bottle from their entry-level subscription and one bottle from their premium membership. If you're doing your math as "average price paid per bottle" you might not love this club, but if you consider that you're getting one value-priced wine and one special-occasion wine in each shipment, it's a neat concept.

What We Love: Unlike some other wine clubs which focus on acquiring closeout wines to ship to their members, this wine club cares a great deal about coming up with consistent selections befitting their reputation of 25 years in the business. Their tasting panel includes proprietor Kris Calef, wine professionals, and everyday wine drinkers, so they excel at finding palate-friendly wines with wide appeal.

Could Be Better: We'd love to see four-bottle shipments offered by this wine club as a way to help mitigate the cost. The company offers a reliable, quality-driven service, so you don't really get deals on the wine in the shipments. While we'd probably pass on this particular subscription for ourselves, we think it makes a terrific wine club gift — especially if you mix it up with some of their other cool monthly clubs.

Read Our ReviewGo Directly to the Wine Club