WSJwine vs Wine Insiders

Not sure which curated wine subscription you want to join? This page compares WSJwine and Wine Insiders side-by-side using my detailed ratings system. The ratings are based on my experiences with each club — including tasting the wine over multiple shipments.

Which is better, WSJwine or Wine Insiders?

I much prefer Wine Insiders to WSJwine. Aside from charging less for the same amount of wine, the wines themselves are better, and on average show more character and quality than WSJwine. Both clubs offer a great introductory price, but Wine Insiders offers extras like choosing an alternate delivery location via FedEx instead of having to do it yourself at or in their app. See why.

What are the key differences between WSJwine and Wine Insiders?

The biggest differences between WSJwine and Wine Insiders are: Cost per shipment, Satisfaction guarantee, Quality of wine, Price of wine, Convenience features, Giftworthiness

What are the key similarities between WSJwine and Wine Insiders?

WSJwine and Wine Insiders are quite similar in these areas: Number of bottles per shipment, Educational materials, Delivery frequency

FYI: I find great wine deals so you don’t have to. To keep me on the hunt, I earn a commission when you buy wine based on my recommendations.


WSJwine Wine Club

Wine Insiders

Wine Insiders
Do they ship to you?
Overall rating
This rating reflects all of the wine club elements below and is weighted for curated wine clubs.
WSJwine Wine Insiders
3.3 stars 4.4 stars
Wine styles
Choose: Red, white, or mixed Choose: Red, white, or mixed
Wine regions
A mix of USA & International A mix of USA & International
What to know
WSJwine is one of the first modern wine subscriptions, particularly with deeply discounted introductory offers. They are among the largest wine clubs in the US and this gets them unprecedented buying power.

The "try before you buy" model is the best part about WSJwine. While I don’t encourage getting the introductory offer with the intention of cancelling immediately, it is an option if you order and the wine doesn’t meet your expectations.

There are many things WSJwine could do to improve their offering, but given their massive infrastructure, the best thing they could do is lower their price so it’s more in line with the quality you actually receive.
Wine Insiders is an approachable and affordable 12-bottle case club. The wines are generally of good quality for the price, which makes it an easy choice for laid-back wine drinking.

They’re really big on deals. They have a great introductory offer price of just $5.93 a bottle, and they offer their subscribers additional incredible deals all year round.

It would be great if they’d offer a premium wine club that leverages their impressive buying power and insider knowledge.
Best wine clubs
The editorial lists where I include this wine club and its ranking on that list.
WSJwine Wine Insiders
This wine club is not on any lists

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A Curated Wine Subscription

Curation Rating
This rating reflects the caliber of curation — both the people who select the wine and the selection philosophy. This rating is subjective and based on my opinion.
WSJwine Wine Insiders
3 stars 4 stars
Each shipment contains 12 different wines.

The curation point of view, as I assess it, is this: send okay wine made from familiar grapes at super-affordable prices.

WSJwine is a private label wine club featuring wines procured by the sourcing team at Laithwaites — a very large British wine company with tremendous buying power. They offer a decent range of wine grapes and wine regions, though they mostly offer well-known grapes from lesser-known wine regions.
Each shipment contains 12 different wines.

The curation point of view, as I assess it, is this: send decent quality wines made from an interesting assortment of grapes from around the world at super-affordable prices.

The selection of wine from Wine Insiders is broad. They are expert at finding mid-size producers, across Europe especially, who craft good quality (if not exciting) wine. When compared with other wine clubs in this price range, the wines are very palate-friendly and represent a wide swath of regions and grape varieties.

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At Signup

WSJwine Wine Insiders
Number of Bottles
12 12
Delivery Frequency
Quarterly Quarterly + two additional seasonal shipments
Introductory Offer

Deal 14 bottles for $89.99
Join today and save $105. Try 12 bottles wine Plus 2 bonus bottles and 2 stemless crystal glasses for $89.99 (and free shipping). Click for this deal

No deals at this time

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Subscription Cost

WSJwine Wine Insiders
WSJwine (12 bottles) Wine Insiders (12 bottles)
Total Price per Shipment
$179.98 $159.90
Price per Bottle Including Shipping
$15.00 $13.32
Price per Shipment
$159.99 $139.95
Shipping Cost
$19.99 $19.95
Price per Bottle Before Shipping
$13.33 $11.66

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Wine Ratings

WSJwine Wine Review Wine Insiders Wine Review
Quality of Wine
This rating reflects how the wine is sourced and produced, as well as how it compares to similar wine clubs.
2.5 stars 3.5 stars
Given the scale of the Laithwaites operation, the wines featured here are all mass-produced wines from mediocre grapes. A number of wine growing, harvesting, and winemaking techniques enable production at this scale, but unfortunately these techniques tend to diminish the character of the resulting product. Given the inexpensive nature of this wine club, I was pleasantly surprised with the quality of the wine we received. It is worth noting we did not get a "regular" wine club shipment, our selection was handpicked by the team at Wine Insiders knowing it was going to be reviewed. That said, it was good.
Price of Wine
WSJwine Wine Insiders
2.5 stars 4 stars
The wines at WSJwine are cheap. Brands hate when reviewers want to use that word because it connotes poor quality. I think it is an apt description for the wines sold through this wine club. When compared with other wine clubs offering case subscriptions for $15 a bottle or less, the wine isn’t good enough. If they charged $8-10 a bottle, inclusive of shipping of costs, I think that would be a more appropriate price. I’m very impressed with the price of this wine. It is better than the wine available from similarly-priced WSJwine and personalized wine clubs.

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Additional Ratings

Satisfaction Guarantee
This rating reflects the quality of the club’s satisfaction guarantee, not my guarantee of your satisfaction.
WSJwine Wine Insiders
4 stars 2.5 stars
If you don’t like a wine you receive, you can contact customer service to get a refund.

"It’s simple. We want you to enjoy every bottle you buy from us. If you are not completely satisfied with any wine, for any reason, just let us know and you’ll receive a refund."
If you don’t like a wine you receive, you can contact customer service to arrange a solution.

"We stand behind our 100% customer satisfaction guarantee. If the rare occasion occurs where you don’t like the wines you received, please contact us immediately. Restrictions apply. Please ask a Wine Insiders Customer Service Representative for more details."
Customer Service Record
This rating is a mix of my own experiences with their customer service team and general ratings from across the web over time.
WSJwine Wine Insiders
2 stars 5 stars
WSJwine has an abysmal customer service record. Between people purchasing the introductory case and not understanding they’d joined a wine club and a poor track record around cancellations actually cancelling the shipments, they have a terrible reputation. Wine Insiders has an impressive online customer service record and I have not had any issues with my orders.
Educational Materials
This rating reflects how much information you get about the wine you receive.
WSJwine Wine Insiders
3 stars 3 stars
WSJwine’s entire brand is focused on seeming impressive, even when they’re not. This includes their educational materials. Each wine you receive comes with a nicely-designed informational card highlighting basic information about the wine and the region it hails from, along with basic pairing/serving/storage information. Wine education is an area Wine Insiders is lacking. All of their tasting notes are online (not a problem) but they’re limited. That said, if you just want to drink wine and not get a dissertation on how and where it was made, there is adequate info to keep you interested. Pairing suggestions could be better.
A subscription should be easier than shopping at the store. That means you have control over when and where deliveries occur and that it is easy to make changes to your account online.
WSJwine Wine Insiders
3 stars 5 stars
Choose a delivery date?
No No
Skip a shipment any time?
Yes, skip shipments whenever you want Yes, skip shipments whenever you want
Fully manage account online
Yes Yes
Cancel online
Yes Yes
Choose alternate delivery location
No Yes
Get SMS delivery updates from the club
No No
Get email delivery updates from the club
Yes Yes
Email reminders before card is charged
Yes Yes

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Good for Gifts?

WSJwine Wine Insiders
1 stars 2.5 stars
Gift options?
No Yes
Gift format
n/a Wine subscription
Gift wrap
n/a No
Gift notification
n/a Yes, an email is sent at time of purchase

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Jessyca Frederick

Review by: Jessyca Frederick

After 15+ years trying 1000s of bottles from 100+ different wine clubs, I know what it means to be a wine club worth joining. My reviews can help you find a great wine club for you and the best wine club gifts for any budget and for any wine preference.

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