Tasting Room by Lot18 Review

TastingRoom.com Review


All-Around Wine Club Rating: 4.5

This wine club is...

#5 Best Affordable Wine Clubs List
#2 Best Quarterly Case Wine Clubs List
#2 People's Choice Wine Clubs 2014 List
#2 Best Wine Subscription Boxes List
#3 Most Interesting Wine Clubs List
#4 The Top 5 Best Wine Clubs List


This is a 12-bottle case personalized wine club. The "tasting kit" experience is deceiving and should be ignored, because once you rate a case of wine from them, the wines come in at a pretty good value and generally in line with what you like in your wine. Overall this is a wine club which offers the most flexibility and convenience of any other... now they just need to get the initial experience straightened out.

What We Like

Their best feature is total control of your account online without having to contact customer service — change the contents of your shipment, change your shipment size, have your next shipment sent exactly when you want it, or even cancel online.


The initial experience is a little rough. The wines offered in the $6.95 tasting kit are extreme tasting (this is likely the best way to identify the boundaries of your palate) but it leaves a not-so-great first impression. To make matters worse, they send out your first shipment of wine only 24 hours after you receive your tasting kit, which means your first case has nothing to do with preferences set by your tasting kit experience. After you rate your first set of wines, the selection improves dramatically and the wine become a good fit for your palate. This experience should be improved so that the first case that is shipped reflects the input from your tasting kit experience.

Limited Time Special Offer

Get a $40 tasting kit for just $6.95 when you sign up today. No coupon needed.

Wine Choices

Red-only and White-only options   Red-only and White-only options   Red-only and White-only options  

Billing Choices


Shipment Choices


Ships to


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TastingRoom.com Review

by WineClubReviews.net
Tasting Room by Lot18 Real Shipment

After more than two years and a lot of changes, we felt it was time to take a closer look at Tasting Room by Lot18. This review is in the process of being updated—it includes the sign-up process, wine club features, and the tasting kit experience.

It’s great to see this wine-buying program mature. You could call it a “wine of the month club,” but it’s really much more than that. Aside from getting a reasonably personalized selection of wines, you’re also getting anytime-you-want-it online control of your account—change your number of bottles, your selection of wines, or your shipment frequency easily online. You can even cancel online.

A Personalized Wine Club Program

To be honest, we're always pretty skeptical of any company that thinks it can apply technology to figure out which wines any person will like. Maybe it's easier when your wine preferences are somewhat limited—like Mitch's unmitigated delight in a big red Central Coast fruit-bomb—as opposed to Jessyca's enjoyment of nearly all wine regions and varietals, as long as the wine was well made and is well-balanced. We rarely see an answer choice for “What kinds of wine do you like?” that suits our tastes, so how could they deliver something they're sure we'll like?

In fairness, we don't think most people who work in wine stores do much better. It all depends on a customer's ability to explain what he or she likes, and see how that matches up with a salesperson's knowledge of their inventory. That is a lot of subjective variability on which to make an accurate recommendation.

In contrast, most wine clubs tend to focus on wines that will please most people. This means that many of the wines chosen for wine club shipments are sort of run-of-the-mill and of decent quality (sometimes excellent), but maybe not suited to adventurous or picky wine-drinkers.

Tasting Room by Lot18 is not the first personalized wine delivery program to the market, but they seem to have the most promise. Their big differentiator is that sampler kit they send out to get to know your preferences—rather than just asking you to remember what you like from the last time you might have tried it. They have an exclusive on this feature, as Tasting Room invented it, and Lot18 doesn't have to share it with any other wine club.

The big idea with a personalized wine-shipment program is this: Buying wine can be scary, intimidating, and risky. Unless you're a sommelier. But most of us aren't professionally trained wine tasters. A lot of people, like my husband and I, love to taste and buy wine in tasting rooms, because we know exactly what we're buying, and it's a personalized selection because we picked it. But we live in Southern California and weekend wine-tasting trips are easy for us. If you live in Nebraska, well, that's going to make wine tasting at a winery just a smidge harder.

The Tasting Part of Tasting Room by Lot18 — The Kit!

Special introductory offer from Tasting Room by Lot18

Note: When you sign up to receive a tasting kit, you are automatically enrolling in their wine club. If you do not rate your wines or cancel your membership, you will still be responsible for accepting and paying for the wine that is delivered.

They say it only takes 10 minutes to taste the wines... but why not enjoy it? Set aside 15-20 minutes (30 is best) and share the experience with your favorite wine friend/spouse/coworker.

Wine Tasting Kit
White Wine from Tasting Kit and Online Tasting Profile
Tasting Kit and Online Tasting Profile
Red Wine from Tasting Kit and Online Tasting Profile

Since wine is personal and Tasting Room is personalized, Jessyca did the tasting alone for this one. These are her notes.

I ended up picking the Chardonnay over the Sauvignon Blanc because the Chardonnay tasted like a decent Chardonnay but the Sauvignon Blanc was not characteristic of the varietal, and a little funky. This lead Tasting Room to think I like oaky Chardonnays, but that's not especially true.

My experiences with the reds were similar. I liked the Pinot Noir best, but among the varietals and regions presented in the kit, that wouldn't be what I'd pick if I went to the store. I found the Pinot delightfully fruity and medium-bodied, but somewhere along the way my preference for this Pinot Noir turned into an assumption that I like earthy red wines, which is not especially true.

Okay, I've had my fun and rated my wines, what's next?

You rate your sampler wines by following the simple instructions on the Tasting Room site, tasting the wines in pairs, against each other. You can even tell the site that you liked both wines or disliked both—your preferences help WinePrint™ to figure out your profile and pull together your first personalized case of wine.

Then, if you think they've nailed your tastes, or at least they're close enough that you're excited to receive more personalized wine shipments, you'll pay $149 + $19.99 shipping for future cases of wine, delivered on a quarterly basis. If 12 bottles is too much you can downsize to 4 or 6 and even choose a different frequency for shipments.

This pricing is dead-on for competition with some of the bigger “quarterly case clubs” and you are virtually guaranteed to prefer the wines you get from Lot18 to the wines you'd get from those other wine clubs.

Compare Tasting Room by Lot18, WSJ Wine, and New York Times wine clubs.

Each subsequent case should have better and better selections, as you will keep rating the wines they send. Eventually you might love every wine they send you... and THAT is how you make the most of your wine budget!

Our First Shipment Arrived on 8/21/15 — We were expecting:

For the Subtle, Sophisticated Reds wine profile...

2012 Mise en Scène Pinot Noir Russian River (fruity and light-medium bodied, I'll probably rate this one highly as I love RRV Pinot Noir), 2013 San Silvestro Brumo Nebbiolo D'Alba (Earthy and light-medium bodied, I'll probably rate this one poorly as I rarely like Italian reds other than Dolcetto), 2013 The Rogue Wave Monterey County Pinot Noir (fruity and medium-bodied, I'll probably rate this one average as I usually don't like the minerality of Monterey wines), and 2009 Outcast Oak Knolll District Napa Valley Merlot (balanced and medium-high bodied, I'll probably rate this one highly as I like Napa Merlot, though sometimes it's too minerally/dusty for me).

For the Luscious, Round Whites wine profile...

Whites: 2013 Beachcomber Chardonnay Monterey (balanced and, medium-bodied, I'll probably rate this one average as I usually don't like the minerality of Monterey wines) and 2013 Letter Press California White Blend (smack dab in the middle of the body-flavor graph—hopefully it's not super sweet like so many "California White Blends" are.)

But we received...

For the Subtle, Sophisticated Reds wine profile...

2013 The Rogue Wave Monterey County Pinot Noir (it was okay, not anything to write home about), 2013 Thornhill Santa Barbara County Pinot Noir (Jessyca's favorite in the case by far, but not a "oooh I want more of this" wine), 2013 Wayside Paso Robles Red Blend (none of us liked this wine, the quality was eh and I'd expect to pay around $8 for this at a grocery store), and 2012 Almaraz Rioja Crianza (this was the crowd favorite, but didn't really match Jessyca's palate well).

For the Luscious, Round Whites wine profile...

Whites: 2013 Beachcomber Chardonnay Monterey (it was okay but oaky, still not sure why they think I like oaky wines) and 2014 Rogue Wave Monterey Pinot Blanc (this started off funky but improved with food).

Aside from the obvious clue that Lot 18 churns through wines for their club with an impressive pace (we saw our future shipment change more than once), we don't feel like they've achieved something remarkable yet. Jessyca diligently rated her wines at TastingRoom.com and hopes the next shipment reflects her opinions of these wines. Overall, 50% were good selections and 50% were meh or worse. But for the $13 price tag, it's still a great deal if you're open to trying things and not expecting you'll love everything.

TastingRoom.com Ratings

At WineClubReviews.net we take an objective approach to our star ratings system. Our written reviews are very much subjective, based on our 5+ years of wine club review experience and our own ideas about what good wine and good value mean. The star ratings are based on 11 attributes that we feel define what a wine club should be. Here is how TastingRoom.com stacks up on these traits.

Satisfaction Guarantee -

Note: This rating is our objective analysis of Tasting Room’s satisfaction guarantee—not our assessment of whether or not you’re guaranteed to be satisfied with their wines.

From their FAQ page:
"What do I do if I don't like my wine?
Everyone's tastes are different, and we want to make sure you only receive the wines that suit you. If for any reason you receive a wine that doesn't meet your expectations, just let us know and we’ll promptly replace it or credit you for it."

Convenience -

Conveniently Manage Your Whole Subscription Online

There are few clubs that have elevated the wine-buying experience to truly convenient (let’s face it, shipping logistics can be a major hassle), but Tasting Room by Lot18 is finally one of them. They have an unprecedented level of anytime-you-want-it online control of your account—change your number of bottles, your selection of wines, or your shipment frequency easily online. Even cancel your membership without picking up the phone.

Going on vacation or have a really busy week coming up? No problem, just change your next shipment date to one that works better for you.

They also make it very easy to change up your subscription (more or less bottles, more or fewer shipments) and rate your wines and order more of what you loved.

Personalization -

A personalized wine club used to mean you picked the color of your wine and maybe how often you received your two-bottle selection. These days, companies like Lot 18, Club W, and invino are all targeting the wine drinker who only wants to receive wines they’ll love. There’s something to be said for “no surprises” but the adventure of trying wines you wouldn’t have picked yourself has its charm, too. Regardless, Lot18’s brand of personalization sets them apart from the rest of the wine club pack—mostly.

Your first full shipment is determined your Tasting Sampler results, not your survey results. This is unique compared to Club W and invino which both also have profile surveys. The difference is that Club W and invino and both send shipments tailored to your answers to questions about coffee, fruit, and chocolate preferences. Like Club W, Lot18 lets you rate your wine selections to further hone your personalized wine profile.

Quality of Wine -

Our old wine quality rating was around 3 stars, and we don't think the quality has improved much, though we did bump them up to 3.5 stars. The whites are a little more sophisticated, but any gains they've made have been by choosing lower-price wine regions to get more value into the wine. Lower price wine regions are often lower price because the winemaking in the area isn't as good or the terroir produces fruit with flavors many folks aren't excited about.

Price of Wine -

Figuring out what “retail” is can be challenging when assessing TR by Lot18 because they make some of their own wines. Their general assumption is that retail value would be double (or more) what you pay for these wines as part of your membership. For the wines they purchase from independent wineries, you can expect prices to be 15-45% below retail—a good deal to be sure.

We spot-checked a few of the wines to see if their savings estimates were legit. We researched via Google and the Lot18 website where they sell to a broader audience than just their wine club. We found the wine club pricing to be consistent with, and often favorable to, the regular Lot18 prices.

See the rest of our ratings for Tasting Room by Lot18

Discount Opportunities -

Same great prices when you reorder

We look at three areas when evaluating the discount opportunities offered by a wine club. Is there an introductory offer to sweeten the deal? Are there discounts available for buying more of wines you loved in your shipments? Are there special discounts only available to members?

Tasting Room has experimented with different introductory offers, but ultimately they’ve settled on “discounting” the tasting kit. Let’s be real, there isn’t anyone else selling these kits and the price is whatever they say it is. It’s worth noting that $9.95 for this kit is a good value in and of itself. You get have a wine tasting experience in your living room for $10!

When you reorder wine from Tasting Room by Lot18, you’re paying the same price per bottle you paid in your shipment—usually a good deal, but not an additional discount. In fairness, their wines start out at a pretty steep discount.

Lastly, members-only deals are limited to what Lot18 members get—so there’s no extra bonus for being a wine club customer. Get a friend to join and you’ll enjoy a $20 discount on your next shipment.

You will occasionally get offers to join other companies' programs—like Plated or Hello Fresh (companies that send ingredients and recipes for you to cook at home).

Customer Service Record -

Tasting Room by Lot18 has a horrible customer service record. We’ve received direct complaints from customers over the years and the web is littered with a litany of customer service foul-ups. Some of this can be chalked up to aggressive marketing tactics and growing pains.

We see they’ve taken steps to give you clear-cut online control of your account, including cancelling your account and they’ve increased email communication so you’re always aware of changes to your account and when your next shipment will arrive.

We’d also like to note that a LOT of folks sign up for wine clubs based on the introductory offer without reading the fine print—not just at Lot18. These folks are invariably angry that they in fact did not get something valuable for almost no cost and consider the whole affair to be a scam or rip-off. We’d ask you to ignore any of these comments you find online as the complainers are just as much to blame as the less-than-crystal-clear sign-up process.

Also worth noting, we required Lot18 to change their landing page to be more clear about what you’re getting when you sign up. We always encourage you to read the fine print before joining any wine club, and now you can do more easily when you sign up for Tasting Room through WineClubReviews.net.

Curation Process -

Lot18 is known for its selectivity in terms of wines. Tasting Room shares the same curators and merchandise team that pick the best wines for Lot18's customers. Their curator assigns each selected wine to the right wine profile, so that only customers with the right profile will receive the wine. This is essentially a double-curated club—first by professionals, and then by YOUR TASTE PREFERENCES. Seems reasonable you'll get what you like. Stay tuned for results of our shipments to see if that's true.

Uniqueness of the Wine Club -

Personalized wine clubs like Tasting Room by Lot18 are still pretty rare, but where TR really stands out is in the sampler experience. No other wine club offers this sort of try-before-you-buy opportunity.

Wine Education -

The education style for Tasting Room by Lot18 is different than other wine clubs. At other clubs you get a glossy (or not) printed brochure detailing how the wine was made, a bit about the wine region, the winemaker, and the winery. This is usually accompanied by food-pairing recipes and other trivia.

TR takes another approach—they teach you about the characteristics of the wine as you experience it to help you learn what kinds of wine you like. They do this by providing a detailed tasting note and a graph of the wine's flavor profiles, as well as drinking suggestings and pairings, and the region the wine comes from (See below).

How Tasting Room by Lot18 gets your WinePrint

If detailed information about the vineyard, the winemaker, or the winery is critical to your wine club experience (mostly wine geeks like this), then this isn't the club for you. For everyone else, this is useful information. Also, the savings of not creating and print tasting notes likely helps TR keep their costs low.

Giftworthiness -

Tasting Room by Lot18 has a pretty cool gift version of their club if you want to give someone the experience of wine tasting in their living room. We have not reviewed their gift offer, but you can check it out for yourself.

Jessyca Frederick
Tasting Room by Lot18

Things to know

Limited Time Special Offer
Get a $40 tasting kit for just $6.95 when you sign up today. No coupon needed.

  • Shipping is extra
  • Shipments are $9.95 for the sampler and $149+$19.99 for future personalized cases.
  • WinePrint™ technology sets this wine club apart from other personalized wine clubs.
  • 100% Satisfaction Guaranteed.
  • You will be given advance notice of all club shipments and have the ability to cancel before shipment.

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Comment from Robert Hendrick at 2017-02-03 17:18:00
As with other people on this list... I paid for the sample pack, and they immediately billed me for a full case without any authorization or even notice!! Incredible! I saw the charge on my iPhone thanks to AmEx "mobile alerts" when I woke up on a Saturday morning. Their customer service is only open weekdays before 6pm, but I sent an email to their cancelation address with full order # etc. I received an automated reply and quickly formalized my full "membership cancelation" right after - still on the weekend. But on Monday they still shipped the case. When it arrived I tried to return, but they will not accept a return unless you pay for it yourself!! The customer service agent was rude and not apologetic at all - just kept telling me that's how it works since I canceled after the order was processed. I kept reminding her that they made the order themselves without my authorization. Even when I said "this isn't acceptable - I will just dispute via AmEx, BBB, and others", she said that's fine, go ahead.


Response from WineClubReviews at 2017-02-03 18:06:22
While we're sorry you had a bad customer experience with Tasting Room, it is clearly stated on the web page where you input your credit card number that your first case will ship 24 hours after you receive the tasting kit. Always read the fine print, and in this case, the regular size print.


Comment from Jenna Farri at 2016-11-10 17:17:39
LOT18 SISTER COMPANY....HORRIBLE COMPANY! BUYER BEWARE! Do not fall victim to the bad free sample pack, as they sign you up automatically for a membership. And not just a membership, the MOST EXPENSIVE membership they offer since they offer different tiers....And if you are wise enough to catch them and cancel your account, even if you cancel 2 weeks before they process your next reoccurring order, they will send you an email that word for word says "Thank you for your message and why would you like to cancel, are you getting too much wine? Too much red, too much white?" Nothing that indicates that your account has NOT in fact been cancelled, just that they want to know why...And then they basically tell you to go fly a kite because you didn't "actually" cancel and lie saying that your order has already been processed even though it hasn't. When I tried to reason with them and explained that I emailed their company and that I wanted to cancel and even received an email response from them, I was told "The email that we sent you provided instructions to cancel, Did you read the email??" lol Implying that I am a moron, the snarkiness is unreal. ONLY then did I realize allllll the way at the bottom of their response email to my cancelling was there a small portion about how even though you emailed to cancel you still have to follow FURTHER additional instructions to cancel your account... Unreal... All of this over $40. They could have simply refunded me and I would have went away...quietly....but nope, I had to get my bank involved and the representative laughed at the idiocy of this company and how ridiculous and petty they handled me as a customer....DO NOT SET UP ANY TYPE OF ACCOUNT WITH THEM, YOU WILL REGRET IT and receive a snarky attitude from them to top it all off!


Comment from Tao Rufe at 2016-02-08 13:30:04
They ship without your consent and before you are able to rate the wines (crappy wines I will add) they send.You might think this service is neat until you don't have a chance to even try out the samplers. They will automatically send you a shipment even if you call them in enough time to suspend/cancel the shipment. I called the day I was billed and asked if it had shipped. It had not shipped. They could not provide tracking yet. It was two days later I get the email indicating it shipped when I had expressly indicated I did not want the order. So I did not accept the order. Now I am out shipping and handling and a lousy restocking fee on top. This service is bunk and has the worst customer service of any company I have dealt with in my life. The person I spoke to was polite but useless as my order was never cancelled, it shipped, I returned it, and they stuck me with fees on top of fees. If you don't mind some algorithm picking your wines for you based on the inventory they need to move the most then this might be ok for you. If you are someone that wants to actually rate a wine and have the best selection sent then this service is not for you as they won't wait on your selection. They will just ship out what ever is in the inventory and who cares if you are not expecting the billing or shipment. It is automated. Too bad you didn't try our sampler kit sooner.
And forget asking to speak with a manager about their lousy practices. That person with that title isn't going to do anything about their poor customer service. So call and try to cancel an order that has not shipped. They only want to bill you or charge you the restocking fee. They don't have any concern for your actual tastes. Tastingroom.com my derrière!!! If they expect to survive they need to adjust the automation of this service. Overly automated. No efficient cancellation of orders. No accommodation to users of the service who might enjoy taking their time and leisurely rating the samplers. I think it is a scam in the way they throw lousy wine at a new member that has not indicated actual preferences. All of the light and fluffy reviews here never take into consideration the complete lack of regard to how this service is impatiently automated.


Response from WineClubReviews at 2017-02-03 18:07:07
They do not ship without your consent. When you input your credit card information, the text on the page clearly states they will ship the first case of wine 24 hours after you receive your tasting kit.


Response from WineClubReviews at 2016-02-11 12:11:10
Thank you for your feedback. We know TastingRoom.com doesn't have the best customer service record (it's why we give them 1 star on customer service) but in their defense, we found their website and emails to be very clear about shipping dates and they even give you the ability to pick any date in the future for your next shipment. We did feel that the first shipment of wines doesn't seem to reflect our ratings of the tasting sampler and were not impressed, but our subsequent shipments have been quite good and the value has been good as well.


Comment from Paul E at 2015-11-09 20:54:47
Do not use this service! They actually will lie to you. I received an email from them where they said that UPS would attempt 3 deliveries and then hold the package for 5 days. Given you need a 21+ to sign it was easier for me to just go and pick up the package. Well UPS didn't hold the package for 5 days, they sent it back to the company. The company then charged my credit card another 15 dollars on top of giving only a partial refund. I wrote to the several time about this trying to resolve it. They ignored half the message, then said that UPS holding the package was not guaranteed (which was not in their message) and said they will not refund the 15 dollar charge nor the shipping. It's incredible dishonest. I have filed a complaint with my credit card company to contest all the charges. I suggest you all do the same until the company realizes that they cannot lie to their customers to make money. I have joined several wine clubs, this is by far the worst.


Response from WineClubReviews at 2015-11-10 10:26:56
While we acknowledge there were some significant problems encountered by this customer, they seem to be UPS problems and not Tasting Room by Lot18 problems. We checked with UPS and their policy is to make three delivery attempts on consecutive business days, then hold the package for 5 business days before returning the package to the sender. We strongly recommend signing up for UPS My Delivery Choice program to keep better tabs on packages and send better instructions to them when normal delivery isn't an option. Similarly, FedEx has a program that does the same thing and it's wise to sign up for their program, too.


Response from WineClubReviews at 2015-11-10 10:18:13


Comment from Ann Onymous at 2015-05-08 14:53:43
Avoid this club! I ordered their sampler pack, and before it arrived they were pressuring me to buy wine. I changed the settings to "every three months" and received an email that the next shipment wouldn't be sent for at least a month. However, just a couple of days later, they sent a shipment. I emailed them and explained my discontent and Melissa replied that they would not budge.
HORRIBLE CUSTOMER SERVICE, as far as I am concerned. Avoid, avoid, avoid!


Comment from Sid Misra at 2014-10-13 13:45:43
Terrible experience. Stay away. Do not give them your credit card number.

I tried to cancel subscription and sent 2 emails to ask explicitly to cancel (in February and again in April) but never heard back from them. One day in May a nondescript box shows up at my door, without any prior email notice of shipment. Suspicious, I checked my tasting room account online and noticed that the subscription was still active and they'd charged $168.99 to my card. Customer service said they will not take back the wine, even though I explained that I tried to cancel.

After being unhelpful via customer service, they fought back and over turned the dispute I filed with my credit card company. It has taken me nearly 5 months to get my money back by filing a complaint with the BBB. I have since cancelled this credit card so they may never charge me again because I don't trust this company at all.


Comment from Andy Urban at 2013-11-19 18:36:22
This is not a 5 start club. I have received 3 shipments from them thus far and the wines are mediocre at best. They may have a clever concept of creating a wine print but you can not edit the types of wines you want to receive once you have completed your tasting review. Jessyca mentions in her disclosure that she gets compensated by some of these wine clubs, that is the only explanation for a 5 star rating with no shipment reviews... get real.


Response from WineClubReviews at 2013-11-19 22:32:52
Hi there. Thank you for your comment, Andy. We appreciate all customer feedback regarding our clubs. To be fair, we have many clubs on this website that we get paid for (some of them even pay more than Lot18) but not all clubs get a 5-star rating. Not every 5-star wine club is right for every wine drinker though, and perhaps this was not a good fit for your particular taste and what you want from a wine club. We're happy to help you find one that works better for you.


Tasting Room by Lot18