Wine Insiders Review

Wine Insiders

Wine Club Overview & Details

Wine Club Rating:

This wine club is...


Wine Insiders, founded in 1982, generally offers a better quality of wine than their well-known competitors in their quarterly case (12 bottle) wine subscriptions. Coupled with convenience and an outstanding customer service record, I think this is a good choice for many wine drinkers.

What I Like

Two things stand out about Wine Insiders — the wine is better than most of their direct competitors and they excel at making wine delivery convenient. These are important features that make them stand out in the crowded wine subscription space.


There wasn’t anything I could specifically point to as needing improvement. A premium wine club might be a nice option to offer as an upgrade to their regular subscription.


  • Better wines than similarly priced case clubs
  • No-commitment introductory offer
  • Free shipping


  • Not customizable
  • No gift option

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Coupons & Promo Codes

Deal 15 bottles for $89.99
$89 for a case of 12 bottles of wine + 3 bonus bottles of a red Bordeaux + free shipping. Click for this deal

Wine Insiders Review

Wine Insiders Review

What is Wine Insiders?

Wine Insiders is the showcase brand for DRINKS, a company who leverages their buying power and industry knowledge to secure great deals on affordable wine from around the world. Wine Insiders passes all of DRINKS’ prowess on to their customers in two ways: you can order wine by the case, or you can order wine as a subscription.

Is Wine Insiders a subscription?

Yes! You can get your Wine Insiders wine a subscription. As it should be, their loyal members get their very best prices on their impressive wine selection. To sweeten the deal, they have a great introductory offer. The subscription is based a huge selection of wine at fair prices. They are great at picking a seasonal case of wine so you always have just the right wine on hand for that season’s food and lifestyle.

How much does Wine Insiders cost?

The Wine Insiders subscription costs $159.99 ($139.95 + $19.95 shipping) for 12 bottles shipped quarterly. The introductory offer is significantly discounted — just $89 for 15 bottles, and it ships free!

Wine Insiders Introductory Offer

Like many other wine clubs, Wine Insiders invites you to try their wine at a discounted price. This makes it easier to see how much value you’ll get out of a subscription.

Their introductory offer is $89 for a case of 12 bottles of wine + 3 bonus bottles of a red Bordeaux. This offer includes free shipping, but sales tax might apply. That’s $5.93 a bottle. No promo code or coupon code is needed to get this offer.

15 Bottles for $89.99 and free shipping from Wine Insiders

Important: When you buy this introductory case of wine, you are signing up for a recurring wine subscription. They ship six cases of wine each year: one roughly every 12 weeks, plus a bonus case in the winter and a bonus case in the summer. Each case costs $139.95 + $19.95 shipping and handling. You can cancel at any time, but if you wait until after your credit card is billed, you will be charged a restocking fee unless you keep the wine.

Wine Insiders Wine Review

15 Bottles in the Box of Wine from Wine Insiders

My Wine Insiders Wine Ratings

Quality of Wine
Price of Wine
Wine Curation

Wine Insiders stocks a broad portfolio of wines. Hailing from 40+ wine regions around the world — including California, Washington, France, Italy, Argentina, and Australia — they offer a selection of red, white, rosé, sparkling, and sweet wine.

The price range of the wines they offer is mostly $10-30, with nearly two-thirds of the selection in the $10-15 range. Here is a breakdown of what was available in their wine store on February 26, 2020.

Price Range Number of wines Description
Under $10 7 bottles Mostly white wine
$10-15 196 bottles A good mix of colors, regions, and styles; in general these are table wines from large, lesser-known regions known for producing wine labeled under a mix of brands.
$15-20 80 bottles A good mix of colors, regions, and styles; in general these wines are from more specific regions with specialties and are often produced by wineries under their own brand.
$20-30 23 bottles Red and white wine; Estate-bottlings and premium regions
Over $30 1 bottle Bordeaux Rouge from Médoc

The wine is acquired through relationships with wineries and vineyards around the world. They’ve been in business since 1982 and have access to large-production wineries offering better grapes and wine that some of their competitors can’t offer. The selection of what’s available to members is further curated by their expert tasting panel (which includes at least a sommelier and a chef).

A key differentiator here is that many of the wineries they work with are family wineries, as opposed to bulk wine producers. Bulk wine is produced nearly anonymously and rebranded for multiple retailers (think of it like factory farming for wine). I believe their wine is better than their competitors because they choose wineries that sell their wares under their own name and reputation.

I previously reviewed the Martha Stewart Wine Club, a sister-brand for Wine Insiders, so I knew what to expect when I received our case of Wine Insiders wine. The prices listed below are the non-member prices. As part of a subscription you’d pay a flat $11.67 per bottle (plus shipping).

Red wine from Wine Insiders in our cellar
White wine from Wine Insiders in our cellar

Red Wine from Wine Insiders

  1. 2017 Burke Family Cabernet Sauvignon, $14.99 (California)
  2. 2017 Georges Vigouroux Hommage Malbec, $16.99 (I.G.P. Pays d’Oc, France)
  3. 2018 Goldridge Reserve Pinot Noir, $17.99 (Marlborough, New Zealand)
  4. 2016 Sierra Trails Tannat, ~$18.99 (Lodi, California)
  5. 2015 Secrets de Bordeaux Rouge, $27.99 (Bordeaux, France)
  6. 2018 Jillian Kara Estate Cabernet Sauvignon, $29.99 (Paso Robles, California)

White Wine from Wine Insiders

  1. 2018 Roncalla Organic Pinot Grigio, $12.99 (I.G.T Sicily, Italy)
  2. 2018 Fog Harbor Chardonnay, $12.99 (California)
  3. 2017 Lone Cardinal Chardonnay, $13.99 (Lodi, California)
  4. 2017 Georges Vigouroux Hommage Sauvignon Blanc, $14.99 (white wine from I.G.P. Pays d’Oc France)
  5. 2018 The Modernist Riesling, $14.99 (Rheinhessen, Germany)
  6. 2017 Cuvée Eva Sauvignon Blanc, $15.99 (Bordeaux, France)

While some of these wines met our expectations, I was surprised by a number of them. Our favorite wines of the bunch showed great balance, typicity (the wine tasted like the grapes it was made from), and finish. Likewise, a few left us uninspired.

The best value and quality wines were the: Sierra Trails Tannat, Goldridge Pinot Noir, and the Lone Cardinal Chardonnay.

Better than average for wine clubs at this price: The Modernist Riesling, Fog Harbor Chardonnay, Burke Family Cabernet Sauvignon, and the French Malbec.

These wines leave something to be desired. Jillian Kara’s Cabernet Sauvignon was only okay — I found it acidic and watery. The Georges Vigoroux Sauvignon Blanc was basic and the Roncalla Pinot Grigio had an odd taste that I couldn’t quite put my finger on.

An important caveat about the wine: I did not receive an actual introductory case. Instead I received a specially-selected case to try. Since they didn’t ask us what I wanted or what I like, it was still pretty randomized. I were told these wines were picked to represent a normal case members would receive, which typically consists of their better quality and higher priced wines.

Membership Benefits

My Wine Insiders
Benefits Ratings

Satisfaction Guarantee
Customer Service
Wine Education

Membership comes with benefits. Wine Insiders offers an array of perks to make membership worth it. In addition to a risk-free subscription, you can also cancel online at any time or by calling their Customer Service department.

Our favorite benefit of joining a wine club is always the Satisfaction Guarantee. If you’re going to rely on other people to pick your wine, you want a known course of action when the selections don’t meet your expectations. This will likely happen as it’s impossible to please everyone all the time.

The guarantee from Wine Insiders is among the best around — any wine you don’t like, for any reason, can be replaced with something you’ll like better. There are sometimes restrictions to prevent customers from abusing the guarantee.

One expects a wine subscription service to be convenient — after all, part of what you’re paying for is not having to lug those heavy bottles home from the store yourself. Wine Insiders is a pioneer in convenience among wine clubs. In addition to being able to cancel online, they go to great lengths to make delivery easier.

A really quick overview. Wine shipments require an adult signature. Most people aren’t at home during the day to receive/sign for wines so most clubs recommend shipping to your office.

That doesn’t work for a LOT of wine lovers, so Wine Insiders partnered with FedEx to set an alternative delivery location to a FedEx retail partner — right when you set up your subscription. This means you won’t need to redirect every shipment. Convenient wine shipment pickup is available at FedEx locations and stores like Walgreens, Duane Reade, Albertsons or Safeway.

Members-only discounts are another great reason to join a wine club, but for Wine Insiders, the discounts are limited to an introductory offer and discounted pricing on your regular wine shipments.

The Wine Insiders customer service record is impressive. Honestly, we’ve never seen a large wine club like this have so few customer complaints. They brag about their 4.5-star customer rating on Google (which I verified) for a good reason — most of their competitors have bad customer service.

The wine education component of Wine Insiders is about average for the services which provide this information online. Members can go online to their account to see the details for all of the wines they’ve received. This information includes some basics about the grapes and the wine region, tasting notes, basic food pairing suggestions, and alcohol percentage.

Tasting notes and food pairing suggestions are provided by Sommelier Christopher Hoel and Chef Tim Hollingsworth, both of who worked for The French Laundry in Napa. Hoel also does video tasting notes that are for members only.

Wine Insiders branded shipping box

Who Should Join Wine Insiders?

Even with so many quarterly wine clubs out there at a similar price, it’s not hard for us to tell you who is best suited to a Wine Insiders membership: Wien lovers who want to explore the world of wine, wine lovers who prefer to spend around $15 a bottle, folks who are new to wine who want to see what they like in an affordable, risk-free way, and wine lovers who have tried other subscriptions at this price but weren’t impressed with the quality or taste of the wine might find Wine Insiders a better fit.

Wine Insiders as a Gift

Wine Insiders is one of the few subscriptions like it who offer to customize a regular membership as a gift membership. Unlike some wine subscription gifts, you don’t pay up front for a fixed number of shipments, you pay as you go and cancel when you’ve given what you want. The gift recipient gets the delivery notifications, the gift giver gets the billing notifications.

They offer both a gift message via email and one in the first box of wine. Note: the email gift message is sent immediately upon signing up for the service, so wait until you’re ready to let them know to order. Shipments are processed within 3-5 days of the order.