The 8 Best Affordable Wine Subscriptions

Costs: Prices start at $9 per bottle. Free shipping on orders over $100.

However you define affordable you’ll find that here — because you set the prices. If you want to keep the prices really low, you simply won’t find a cheaper wine club than Naked Wines who offers their members deeply-discounted pricing. You always control which and how many bottles are in your shipments. Order six or more bottles any time.

Coupons and Deals: They also offer a big discount up front to get you try the service: get 6 bottles for $39.99. You can bypass this special offer if you want to personalize your membership from the first shipment.

Choose between red, white, dry, sweet, pink, and sparkling wine — you name it.

Their international selection affords their customers to explore the wine world. They have a plenty of choices under $15 a bottle and most of their wine is between $15-25 per bottle. If you feel like a splurge they have options up to $45 for special occasions.

Nakedwines.com is very concerned with offering fair prices for what they sell, but they’re also concerned with treating their Angels (members) as fairly as possible. For example, if they drop the price on a wine you’ve already bought, they’ll automatically refund you the difference, no effort required on your part.

Since you pick your own wine, you determine how many bottles are in each box and when you get them. There are so many reasons to love Nakedwines.com and we outline them all in our full Nakedwines.com review.

We do not recommend Nakedwines.com for wine subscription gifts as they don’t offer any gift presentation or provide a custom message in the first shipment.

Costs: Price is $20 per bottle. Ships free.

It’s a deal. Many of the wines in the box retail for well over $20. What’s interesting is that they don’t oversell the discounts, but I’m here to tell you you’re getting great value with this membership. For six easy-drinking, West Coast wines, you can’t find a better wine club than this one.

The wines featured all come from California, Washington, and Oregon. Each bottle tells a unique story, connecting it to the culture and the land from where it originated. The first shipment including classic styles, unbelievable values, unique wines that you wouldn’t find outside region.

Each bottle is introduced by a wine tasting video of Vanessa walking you through what you’re looking for — it’s like you’re wine tasting with a Master of Wine. You’ll also have access to detailed wine notes via Wine Access and recipe pairing suggestions from The Sunset Wine Club (accessible via a special page on Sunset.com).

We do not recommend giving the Sunset Magazine Wine Club as a gift at this time, as they don’t offer any special presentation or provide a custom message in the first shipment.

Costs: $14.99 a bottle, 6 bottles to a box. Shipping is $9.95. Upgrade to 12-bottle shipments (2 of each) and get free shipping.

Firstleaf has an attractive low price. Members who order more of their favorites or try additional Firstleaf selections get special discounts in their online store when ordering six+ bottles. Store purchases also get free shipping when you order 12+ bottles.

Coupons and Deals: Take advantage of their great introductory offer: 6 bottles for $39.95 (includes shipping). This is a per bottle price of $6.65.

Choose a mix of red and white, red only, or white only. They also offer rosé.

Firstleaf features large-production wines that are consistent and palate-friendly. Compared with similarly-priced options, we think their booze is sort of average, despite all of the award-winning bottles they offer. They do offer a huge selection of varieties and wine regions for you to try out.

Firstleaf is perfect for new-to-wine drinkers starting to explore the world of vino, drinkers who want easy-drinking everyday quaff at an affordable price, and budding enthusiasts who are curious to discover new grapes that fit their tastes.

We do not recommend Firstleaf for wine gifts as they don’t offer any gift presentation or provide a custom message in the first shipment. Try these subscription wine gifts instead.

$20 average price per bottle. Shipping is included.

Picked by Wine.com just squeaks by under the moniker "affordable," but among affordable wine clubs, you might just find the best value in this one. Save $20 on your first shipment when you try Picked by Wine.com.

The wine is whatever you want it to be. Wine.com has the country’s largest online wine inventory and anything they can ship to your state is fair game for your wine subscription. Be as specific or as vague as you want and a human being (a sommelier in fact!) will decipher your desires and deliver them to your door.

This wine club is unique. Other clubs have tried to personalize service in this way, but none have had the inventory or the manpower to make it go. While you can stick with the affordable $15-25 per bottle range, you can also upgrade for splurges whenever you want.

We do not recommend giving Picked by Wine.com as a gift as they don’t offer any gift presentation or provide a custom message in the first shipment. Try these wine club gifts instead.

Costs: 6-bottle subscription ships for $13.16 per bottle, with free shipping.

The bottles in their retail store are priced $15-17, but members get a discount.

Coupons and Deals: They also offer a solid introductory offer: get your first shipment for just $54 ($9 a bottle).

An edge in the affordability category is that they don’t make you buy 12 bottles at a time. Even their 3-bottle service ships for just $49/month. Members also get 25% off in their bottle shop.

Choose a mix of red and white, red only, or white and rosé only.

Unlike other clubs on this list which source in bulk and then label it to fit their brand, Wine Awesomeness sources from independent wineries all around the world. They like vino that’s interesting and made well. Their online store includes selections like Sangiovese, Red blends, Tempranillo, Vermentino, White blends, and Pecorino.

Their themed shipments are really fun. Past themes include Tapas, BBQ, Do It Yourself, Beach, Shades of Pink, Date Night, and more. We’re pretty impressed with Wine Awesomeness and how much value they offer for a really low price.

Choose 1, 3, 6, or 12 months for your gifts and 3 or 6 bottles per shipment.

You’ll need to choose whether you will let your recipient manage the account or you will do it yourself when you buy a gift. We recommend letting your recipient manage their account because they’ll be able to manage their deliveries and update their preferences. Be aware, they increase the price by 10% when you let the recipient manage the subscription because local taxes might apply and you don’t want your recipient to get stuck footing the bill for those.

Costs: $11.66 a bottle, 12 bottles to a box. Shipping is $19.95 to most states.

Among affordable wine clubs, Wine Insiders stands out. We found some of the bottles in our shipment met our expectations of the quality their competitors deliver, but we were delighted to discover selections that far exceeded our expectations. In particular, great California Tannat, Pinot Noir, and Chardonnay. Members save 12-19% off Wine Insiders’ regular prices — a great deal.

Like many other options, Wine Insiders invites you to try their wine at a discounted price. This makes it easier to see how much value you’ll get out of a membership.

Coupons and Deals: Their introductory offer is $89 for a case of 12 bottles + 3 bonus bottles of a red Bordeaux. This offer includes free shipping, but sales tax might apply. That’s $5.93 a bottle. No promo code or coupon code is needed to get this offer.

You can choose red, white, or a mix of both for your deliveries.

The selection is International with a blend of vino made in the US, Europe, South America, and Australia/New Zealand. Each shipment is well balanced among styles and regions.

Wine Insiders stands out by bringing convenience to the membership experience. In addition to being able to fully manage your account online, they make it easier to manage your deliveries, too. FedEx offers a program where customers can automatically route packages to local stores for pickup if it’s convenient. Wine Insiders is the only wine subscription which integrates this option into your sign-up process, so you don’t need to manage each delivery separately.

Wine Insiders is the only 12-bottle membership in its class that integrates gifting into their experience. You can opt to email the recipient at the time of purchase (we recommend this, but wait to order until the day you want to give the gift). There is also a gift message in the first box of wine. After the first shipment, the gift recipient gets delivery notifications and the gift giver gets the billing notifications. Cancel anytime.

Costs: $14 a bottle, 12 bottles to a box. Shipping is $14 to most states.

This is the same exact wine they offer in their Premier Series membership at a 45% discount — your reward for buying 12 bottles at a time instead of just two. Their $14 shipping is the same as they charge for two-bottle shipments, so you’re really getting a deal there.

Choose a mix of red and white, red only, or white only.

The California Wine Club only works with small family wineries. The breadth and depth of what’s available for them to source is surprising, but it doesn’t include the likes of Napa Cab. They find the gems in out-of-the-way growing regions like Paso Robles, Lodi, El Dorado, and beyond.

Their experts pick all of the bottles in your shipments — you can choose a mix of red and white, red only, or white wine only. When you join (or give) one of their memberships, you get access to a personal wine consultant who can help with food and wine pairing suggestions as well as help finding options that fit your palate. They help customers with every type of service issue you can imagine — from rerouting shipments, placing vacation holds, and replacing bad bottles, to getting assistance with wine country travel plans.

We do not recommend giving the Case Club as a gift as they don’t offer any gift presentation or provide a custom message in the first shipment. Try these wine subscription gifts instead.

Costs: Prices start at $13 a bottle. Free shipping starts at 4 bottles.

When you’re a member, roughly 40% of Winc’s selection is priced under $15 per bottle and free shipping starts with four bottles. They also offer discounts for case purchases, credits when you rate 10 wines, and the ability to pre-pay for credits (buy a year’s worth and save 20%!).

Coupons and Deals: Oh, and don’t forget that introductory offer… using our links you’ll save $25 on your first shipment.

Choose a mix of red and white, red only, or white only. They also offer rosé and sparkling wine.

Winc offers vino from a broad spectrum of regions, grape varieties, blends, and styles, with a heavy focus on California. If you want to spend more, you can as they offer a number of interesting premium bottles priced $16 and up.

You pick or they pick. While you can rely on Winc’s algorithm to pick booze for your palate, you can also hand pick every bottle in every box you receive. Members receive a special discount on everything they buy, compared to full retail prices available via the website to nonmembers and at brick-and-mortar stores.

We have heard from some gift-givers that they don’t want their recipients to have to do any work. If you don’t think picking out what sounds interesting is work, Winc is our favorite affordable wine subscription gift. Gifts are sold as gift cards in fixed increments starting at $60.