The 7 Best Affordable Wine Subscriptions

15 years of the best wine clubs

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Affordability is subjective (and subject to change), but $15 just doesn’t buy the wine it used to. There are still a handful of wine clubs who continue to deliver value under $15, but I’ve expanded this list to include wine under $20. These are the lowest-price wine clubs on the market, and some are downright cheap for what they’re offering.

Wine prices are going up. Most of the cost increases stem from the constantly escalating cost of delivery (and freight shipping at the wholesale level). It may leave you wondering, are wine clubs a good value? They can be, but keep in mind that free shipping isn’t "free" — you’re still paying for it whether it costs "extra" or it’s included.

Wine clubs are a good value if you join or give the right one for your budget and preferences. If you love French wine, my favorite value club from Wine Access (#2 on this list) won’t be a good value because it only offers California, Oregon, and Washington wines.

Why wine clubs are better than wine stores: Most clubs offer a satisfaction guarantee. When you let someone else pick your wine, you want a guarantee they’re choosing wisely. If you’re going to trust them to pick your wine, they should stand behind their product and offer you a refund or credit when they didn’t get it right. Brick-and-mortar retailers don’t offer such guarantees, refunds, or credits.

Tips for maximizing your wine budget

Buy more wine less often. This is a double win for both your budget and your time. If you drink a bottle a week, buy a case at a time and have the wine delivered every three months (quarterly). You’ll usually get both free shipping and a discount on the wine you buy.

Choose a flexible club. Maybe your income varies a bit. If you’re worried about joining and cancelling or skipping months, you can choose a wine club that bends with your budget. With Nakedwines.com you pick all of the wine you receive and when you receive it. It doesn’t get more flexible than that.

What does affordable mean to you? One woman’s cheap is another woman’s splurge. If you’re seeking wine clubs that offer straight up good value and you aren’t especially concerned with a low price tag, try my overall Best Wine of the Month Clubs list.

Get a deeper understanding of the affordable wine club world in the FAQ.

FYI: I find great wine deals so you don’t have to. To keep me on the hunt, I earn a commission when you buy wine based on my recommendations.

This list was last updated on October 18, 2023

See more top-rated wine clubs

The Wine I Tried from These Subscription Services

I receive multiple deliveries of most of the wine subscription boxes I review

#1 Naked Wines

Why it’s #1 | Full Review

Naked Wines

#2 Sunset Wine Club

Why it’s #2 | Full Review

Sunset Wine Club

#3 Firstleaf

Why it’s #3 | Full Review

Firstleaf

#4 Picked by Wine.com

Why it’s #4 | Full Review

Picked by Wine.com

#5 Wine Awesomeness

Why it’s #5 | Full Review

Wine Awesomeness

#6 Wine Insiders

Why it’s #6 | Full Review

Wine Insiders

#7 California Case Club

Why it’s #7 | Full Review

California Case Club

Why They’re On This List

Naked Wines

by Nakedwines.com

Good satisfaction guarantee

Good wine club gift

#1 Best Wine Clubs / #1 Best Red / #1 Best Quarterly

Naked Wines

For You Save $100 on your first 6-bottle case, just $49.99. Shipping included. Then save another $20 on your second order. Click for This Deal.

Exclusive Deal For You Save $100 on your first 12-bottle case, just $79.99 — shipping included. Then save another $20 on your second order. Click for This Deal.

Nakedwines.com isn’t exactly a regular wine subscription. It’s more of a wine-buying membership where your monthly dues accrue in your account until you spend them on a shipment. This gives you access to super low members-only prices. Don’t worry, any unspent funds are fully refundable.

Affordability

Costs: Prices start at $9 per bottle. Free shipping on orders over $100.

However you define affordable you’ll find that here — because you set the prices. If you want to keep the prices really low, you simply won’t find a cheaper wine club than Naked Wines who offers their members deeply-discounted pricing. You always control which and how many bottles are in your shipments. Order six or more bottles any time.

Coupons and Deals: They also offer a big discount up front to get you try the service: get 6 bottles for $39.99. You can bypass this special offer if you want to personalize your membership from the first shipment.

About the Wine

Choose between red, white, dry, sweet, pink, and sparkling wine — you name it.

Their international selection affords their customers to explore the wine world. They have a plenty of choices under $15 a bottle and most of their wine is between $15-25 per bottle. If you feel like a splurge they have options up to $45 for special occasions.

Good to Know

Nakedwines.com is very concerned with offering fair prices for what they sell, but they’re also concerned with treating their Angels (members) as fairly as possible. For example, if they drop the price on a wine you’ve already bought, they’ll automatically refund you the difference, no effort required on your part.

Since you pick your own wine, you determine how many bottles are in each box and when you get them. There are so many reasons to love Nakedwines.com and we outline them all in our full Nakedwines.com review.

Giving a Gift?

We do not recommend Nakedwines.com for wine subscription gifts as they don’t offer any gift presentation or provide a custom message in the first shipment.

Sunset Wine Club

by Wine Access

Good satisfaction guarantee

Good wine club gift

#2 Best Wine Clubs / #2 Best Affordable / #4 Best Quarterly

Sunset Wine Club

For You Get $25 each of your first two shipments when you join the Sunset Wine Club. Click for This Deal.

A six-bottle quarterly wine club curated by the best in the business. The Sunset Wine Club is managed by Wine Access, which is helmed by Vanessa Conlin, Master of Wine. The two companies have a natural partnership — they both seek to highlight the stories, people, and quality of the products they recommend.

Affordability

Costs: Price is $20 per bottle. Ships free.

It’s a deal. Many of the wines in the box retail for well over $20. What’s interesting is that they don’t oversell the discounts, but I’m here to tell you you’re getting great value with this membership. For six easy-drinking, West Coast wines, you can’t find a better wine club than this one.

About the Wine

The wines featured all come from California, Washington, and Oregon. Each bottle tells a unique story, connecting it to the culture and the land from where it originated. The first shipment including classic styles, unbelievable values, unique wines that you wouldn’t find outside region.

Good to Know

Each bottle is introduced by a wine tasting video of Vanessa walking you through what you’re looking for — it’s like you’re wine tasting with a Master of Wine. You’ll also have access to detailed wine notes via Wine Access and recipe pairing suggestions from The Sunset Wine Club (accessible via a special page on Sunset.com).

Giving a Gift?

We do not recommend giving the Sunset Magazine Wine Club as a gift at this time, as they don’t offer any special presentation or provide a custom message in the first shipment.

Sunset Wine Club

Firstleaf

Good satisfaction guarantee

#3 Best White / #3 Best Quarterly / #3 Best Affordable

Firstleaf

For You Save 50% — Try Firstleaf and get 6 bottles of wine selected just for you for just $44.95. Shipping is included in your first order. Click for This Deal.

Firstleaf is among our most popular wine subscriptions. As these services go, they have mastered all of the critical components to providing an outstanding service: a rock-solid guarantee, convenience, plenty of preferences to set, and top-notch customer service.

Affordability

Costs: $14.99 a bottle, 6 bottles to a box. Shipping is $9.95. Upgrade to 12-bottle shipments (2 of each) and get free shipping.

Firstleaf has an attractive low price. Members who order more of their favorites or try additional Firstleaf selections get special discounts in their online store when ordering six+ bottles. Store purchases also get free shipping when you order 12+ bottles.

Coupons and Deals: Take advantage of their great introductory offer: 6 bottles for $39.95 (includes shipping). This is a per bottle price of $6.65.

About the Wine

Choose a mix of red and white, red only, or white only. They also offer rosé.

Firstleaf features large-production wines that are consistent and palate-friendly. Compared with similarly-priced options, we think their booze is sort of average, despite all of the award-winning bottles they offer. They do offer a huge selection of varieties and wine regions for you to try out.

Good to Know

Firstleaf is perfect for new-to-wine drinkers starting to explore the world of vino, drinkers who want easy-drinking everyday quaff at an affordable price, and budding enthusiasts who are curious to discover new grapes that fit their tastes.

Giving a Gift?

We do not recommend Firstleaf for wine gifts as they don’t offer any gift presentation or provide a custom message in the first shipment. Try these subscription wine gifts instead.

Picked by Wine.com

Good satisfaction guarantee

#2 Best White / #2 Best International / #4 Best Affordable

Picked by Wine.com

For You Join today and save $50 on your first box of wine personalized by you and picked by a sommelier. Use code PICK50 at checkout.

Wine.com waited a long time to develop an idea for a wine subscription that could set them apart from the many subscription choices wine lovers have. Leveraging both their massive inventory and their fleet of sommeliers, they finally came to market with a personalized wine club that is personalized by a person and not a computer algorithm.

Affordability

$20 average price per bottle. Shipping is included.

Picked by Wine.com just squeaks by under the moniker "affordable," but among affordable wine clubs, you might just find the best value in this one. Save $20 on your first shipment when you try Picked by Wine.com.

About the Wine

The wine is whatever you want it to be. Wine.com has the country’s largest online wine inventory and anything they can ship to your state is fair game for your wine subscription. Be as specific or as vague as you want and a human being (a sommelier in fact!) will decipher your desires and deliver them to your door.

Good to Know

This wine club is unique. Other clubs have tried to personalize service in this way, but none have had the inventory or the manpower to make it go. While you can stick with the affordable $15-25 per bottle range, you can also upgrade for splurges whenever you want.

Giving a Gift?

We do not recommend giving Picked by Wine.com as a gift as they don’t offer any gift presentation or provide a custom message in the first shipment. Try these wine club gifts instead.

Picked by Wine.com

Wine Awesomeness

Good wine club gift

#5 Best Affordable

Wine Awesomeness

An interesting three- or six-bottle membership, Wine Awesomeness offers good quality and affordability — though only the six-bottle option delivers bottles priced under $15 a bottle. Each shipment is themed and they tell you all about the theme and the monthly selections on their website.

Affordability

Costs: 6-bottle subscription ships for $13.16 per bottle, with free shipping.

The bottles in their retail store are priced $15-17, but members get a discount.

Coupons and Deals: They also offer a solid introductory offer: get your first shipment for just $54 ($9 a bottle).

An edge in the affordability category is that they don’t make you buy 12 bottles at a time. Even their 3-bottle service ships for just $49/month. Members also get 25% off in their bottle shop.

About the Wine

Choose a mix of red and white, red only, or white and rosé only.

Unlike other clubs on this list which source in bulk and then label it to fit their brand, Wine Awesomeness sources from independent wineries all around the world. They like vino that’s interesting and made well. Their online store includes selections like Sangiovese, Red blends, Tempranillo, Vermentino, White blends, and Pecorino.

Good to Know

Their themed shipments are really fun. Past themes include Tapas, BBQ, Do It Yourself, Beach, Shades of Pink, Date Night, and more. We’re pretty impressed with Wine Awesomeness and how much value they offer for a really low price.

Giving a Gift?

Choose 1, 3, 6, or 12 months for your gifts and 3 or 6 bottles per shipment.

You’ll need to choose whether you will let your recipient manage the account or you will do it yourself when you buy a gift. We recommend letting your recipient manage their account because they’ll be able to manage their deliveries and update their preferences. Be aware, they increase the price by 10% when you let the recipient manage the subscription because local taxes might apply and you don’t want your recipient to get stuck footing the bill for those.

Wine Awesomeness

Wine Insiders

Good wine club gift

#6 Best Affordable / #10 Best Quarterly

Wine Insiders

For You $89 for a case of 12 bottles of wine + 3 bonus bottles of a red Bordeaux + free shipping. Click for This Deal.

There are a LOT of wine subscription boxes priced under $15 per bottle. Some of them offer premium bottles that are heavily discounted, others offer really cheap plonk that’s been marked up too much. Wine Insiders is just right — they select good quality vino produced economically around the world.

Affordability

Costs: $11.66 a bottle, 12 bottles to a box. Shipping is $19.95 to most states.

Among affordable wine clubs, Wine Insiders stands out. We found some of the bottles in our shipment met our expectations of the quality their competitors deliver, but we were delighted to discover selections that far exceeded our expectations. In particular, great California Tannat, Pinot Noir, and Chardonnay. Members save 12-19% off Wine Insiders’ regular prices — a great deal.

Like many other options, Wine Insiders invites you to try their wine at a discounted price. This makes it easier to see how much value you’ll get out of a membership.

Coupons and Deals: Their introductory offer is $89 for a case of 12 bottles + 3 bonus bottles of a red Bordeaux. This offer includes free shipping, but sales tax might apply. That’s $5.93 a bottle. No promo code or coupon code is needed to get this offer.

About the Wine

You can choose red, white, or a mix of both for your deliveries.

The selection is International with a blend of vino made in the US, Europe, South America, and Australia/New Zealand. Each shipment is well balanced among styles and regions.

Good to Know

Wine Insiders stands out by bringing convenience to the membership experience. In addition to being able to fully manage your account online, they make it easier to manage your deliveries, too. FedEx offers a program where customers can automatically route packages to local stores for pickup if it’s convenient. Wine Insiders is the only wine subscription which integrates this option into your sign-up process, so you don’t need to manage each delivery separately.

Giving a Gift?

Wine Insiders is the only 12-bottle membership in its class that integrates gifting into their experience. You can opt to email the recipient at the time of purchase (we recommend this, but wait to order until the day you want to give the gift). There is also a gift message in the first box of wine. After the first shipment, the gift recipient gets delivery notifications and the gift giver gets the billing notifications. Cancel anytime.

Wine Insiders

California Case Club

by The California Wine Club

Good satisfaction guarantee

#7 Best Affordable / #8 Best Quarterly

California Case Club

The California Wine Club offers the most member perks of any wine subscription we know of. The Case Club — 12 bottles delivered monthly, every other month, or quarterly — is their least expensive way to purchase high quality selections from small family wineries.

Affordability

Costs: $14 a bottle, 12 bottles to a box. Shipping is $14 to most states.

This is the same exact wine they offer in their Premier Series membership at a 45% discount — your reward for buying 12 bottles at a time instead of just two. Their $14 shipping is the same as they charge for two-bottle shipments, so you’re really getting a deal there.

About the Wine

Choose a mix of red and white, red only, or white only.

The California Wine Club only works with small family wineries. The breadth and depth of what’s available for them to source is surprising, but it doesn’t include the likes of Napa Cab. They find the gems in out-of-the-way growing regions like Paso Robles, Lodi, El Dorado, and beyond.

Good to Know

Their experts pick all of the bottles in your shipments — you can choose a mix of red and white, red only, or white wine only. When you join (or give) one of their memberships, you get access to a personal wine consultant who can help with food and wine pairing suggestions as well as help finding options that fit your palate. They help customers with every type of service issue you can imagine — from rerouting shipments, placing vacation holds, and replacing bad bottles, to getting assistance with wine country travel plans.

Giving a Gift?

We do not recommend giving the Case Club as a gift as they don’t offer any gift presentation or provide a custom message in the first shipment. Try these wine subscription gifts instead.

California Case Club

But you didn’t answer my question...

What makes a wine club affordable?

On this list, a wine club that’s affordable delivers wine for less than $20 a bottle (including the cost of shipping). Aside from the actual price, there are various features or traits that make a wine club more affordable. Look for subscriptions that easily scale up and down with your budget or preferences, easily pause or delay shipments, and ones that ship deeply discounted wines no matter what the price per bottle actually is.

Are there any really good affordable wine subscriptions?

Yes! I’m always surprised by a few affordable wine clubs that are too often overlooked by readers of this page. Specifically the Case Club from The Califiornia Wine Club offers exceptional value at very low prices (save on average $150 per case). This club doesn’t have an introductory discount, but that’s not a primary reason to pick a wine club.

Both the Sunset Magazine Wine Club and Picked by Wine.com also deserve nods for excellence in the affordable category. Picked is completely customizable and the wines are chosen just for you by a certified sommelier. Their cheapest option averages $20 per bottle. Sunset is $20 per bottle and the wines are collaboratively selected by Sunset Magazine’s editorial staff and the esteemed Wine Team at Wine Access.

Are introductory offers a good thing?

Yes and no. Wine clubs with introductory offers believe that if they can get you to sign up for their service, you’ll stick around long enough for them to recoup the cost of the up-front discount or bonus gifts and bottles. Generally speaking, if you’re getting a discount off your first box, yes the introductory offer is a great way to test out a service before committing to full price.

If the introductory offer is a heavily-discounted case (or six-pack) of wine, I’d say the introductory offer is only worth it if you like the wine. In many cases the wine clubs cherry-pick the selection for those introductory cases to encourage a second shipment which might be sub-standard.

I do not think bonus gifts are ever a worthwhile introductory offer — the freebies are almost always cheaper and inferior products whether they’re wine or wine accessories.

Does free shipping matter?

As a general rule, I don’t consider free shipping to be a must-have for wine clubs. The reality of business is that if you’re not paying for shipping as an enumerated shipping cost, you’re still paying for it somewhere — UPS and FedEx don’t deliver those heavy boxes of wine for free.

What is bulk wine?

Bulk wine isn’t quite what it sounds like (you’re not buying wine in bulk, the industry calls that "by the case.") Instead, bulk wine is an industry term that refers to something akin to "private label." The brand on the bottle of the wine is not the same the winemaker or winery who produced it or the vineyard that grew the grapes. Sometimes this leads to inferior quality, but often it doesn’t.

In France, there is a concept of a négociant who gathers grapes and wines from local producers and gets them to market under their own name (like Louis Jadot and Joseph Drouhin). In the US, we don’t have a formal role like this, but you probably know of some brands that employ this business model: Cameron Hughes Wines, Kirkland Wines (from Costco), and 90+ Cellars are the most well-known. Mary Taylor Wines are a sommelier-favorite.

Some people think that Winc, Firstleaf, and Nakedwines.com sell bulk wine, but they do not — these are wineries in their own right and produce wine under their own labels (well sort of, Firstleaf is owned by Penrose Hill which produces its wine).

What about all of the other wine clubs?

This page contains my current list of the best affordable wine clubs (according to my research). My reviews are sometimes snapshots of a monthly wine service, and sometimes I track the quality of a company closely for years. I also change my mind about wine memberships when the quality or value goes up or down.

If you’re wondering about a specific wine club that isn’t on the list above, it is because the wine costs more than $20 a bottle, I didn’t rate the club 4 stars or more, or I haven’t reviewed it yet.

Additional affordable wine clubs to consider

I haven’t yet written formal reviews of these subscriptions, so they’re not listed above, but I do think they’re worth consideration.

Super affordable and super fun, Bev is a new winery whose 5 different wines come in 250mL cans (1/3 of a bottle). Definitely intended to be your "house wine," they offer a subscription where the prices amount to $10 per bottle.

The wine is lower alcohol, sugar free, and frizzante (a tiny bit fizzy). While my first reaction was that the wines are fine but uninteresting, they’ve grown on me. And what I really love is the convenient size — because every day isn’t a "crack open a bottle" day but sometimes I still want a little wine in the evening. At this price, you should give them a try.

Save an extra 10% on your first subscription shipment with my exclusive coupon code WCR10 or 20% off a one-time order with my promo code WCR20 (not eligible for subscriptions).

Shop Bev and support Pride with their special 5% ABV Bev Pride white wine spritz.

Popular, but not worthy of "the best"

Vine Oh! At a regular price of $84 for 4 bottles, it does not qualify for our definition of affordable (under $20). Also, I’m skeptical of the wine quality when all of their reviewers focus on the swag in the box and treat the wine like it’s just another piece of swag.

WSJwine Infamous for launching the huge introductory offer craze of wine clubs back in the mid 2000s, WSJwine gets new customers based on its reputation of being related to the Wall Street Journal. These two entities have nothing to do with each other. WSJwine is good for certain types of wine drinkers: for white wine drinkers who like their wine low-acid, low flavor and for red wine drinkers who like their red wine lighter and sweeter... but in general I do not think this wine club is worth your dough. This goes for all of the related wine clubs: Laithwaites, Nat Geo, Macy’s, NPR, and TCM.

Original Wine of the Month Club. The first wine club, sure, but it does not provide "the best" value or wine. Their affordable wine memberships delivered wine I thought wasn’t good enough to be "the best" of anything.

Great Clubs of America. One of many monthly subscriptions offered by this company, their wine of the month club seems less about the wine and more about the gifting. I know there are wine of the month clubs that focus on the wine and the gift experience, too. It is a good choice for an affordable wine club gift, though ($134.85 for a three-month gift of three bottles).

Cellars Wine Club. Their 12-bottle case subscription *is* CHEAP at $129 (regular price, not an introductory offer). I used to like Cellars. I have had trouble in my business relations with this company. This makes me skeptical of how well they look after their customers.

Affordable Wine Subscriptions

These are the wine subscriptions we've reviewed that ship wine for less than $15 per bottle. They’re sorted by rating, from highest to lowest. If you didn’t find what you were looking for in the list above, you might find it here.

Wine Subscriptions Description Price & Delivery
Nakedwines.com Best Feature: easy to shop by wine styles like Big Red, Fruity Red, Crisp White, and Fruity White Contribute $40 / month, purchase when you want
Case Club
The California Wine Club
Best prices on wines from small California wineries $180 / quarter
Picked by Wine.com
Wine.com
Anyone who wants a personal sommelier! From $120 / monthly
Winc Best Feature: Easy-to-shop and easy-to-drink wines at affordable prices $52+ / month
Sunset Magazine Wine Club
Wine Access
Best Feature: Impressive quality at $20 a bottle $120 / month
90+ Cellars Wine Club
Ninety Plus Cellars
Easy-going wine from around the world Starts at $50 / quarter
Firstleaf Best Feature: flexible subscription size and schedule $89.94 / monthly and quarterly
Wine Insiders Best Feature: easy management of delivery routing $155 / quarter
Wine Awesomeness A fun and affordable themed wine subscription with its own full-color magazine From $49 / monthly and quarterly
Bright Cellars The one where the algorithm decides what you like From $80 / monthly
WSJ Wine Club
Wall Street Journal Wine
Easy-drinking value wine Starts at $69.99

See all of our wine club reviews

Get Your Wine Club Questions Answered

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Step 1: Select a state
Step 2: Consider gift presentation
Step 3: Consider wine selection
Step 4: Consider your gift budget
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Are wine clubs a good deal?

Are wine clubs a good deal?

In this article:
Are wine clubs worth it?
Which wine clubs are a good value
How to save even more
Which wine clubs are not a good value

Why you should let experts pick your wine

How to Join a Wine Club

Top reasons to join a wine club
How do wine clubs work?
What types of wine clubs are there?
What is the best wine club to join?

Jessyca Frederick

Review by: Jessyca Frederick

After 15+ years trying 1000s of bottles from 100+ different wine clubs, I know what it means to be a wine club worth joining. My reviews can help you find a great wine club for you and the best wine club gifts for any budget and for any wine preference.

Feel free to ask me for a personal recommendation. I won't harvest your email address for a marketing list — I don't send marketing emails.

Learn more about my review process and why you can trust me.