Bright Cellars vs Winc

Not sure which personalized wine subscription you want to join? This page compares Bright Cellars and Winc side-by-side using my detailed ratings system. The ratings are based on my experiences with each club — including tasting the wine over multiple shipments.

Which is better, Bright Cellars or Winc?

After receiving several shipments from both wine subscriptions, I definitely prefer Winc. It has more personalization options, better prices, and better wine. This page explains, in great detail, why Winc is better than Bright Cellars. See why.

What are the key differences between Bright Cellars and Winc?

The biggest differences between Bright Cellars and Winc are: Cost per shipment, Satisfaction guarantee, Number of bottles per shipment, Quality of wine, Price of wine, Educational materials, Convenience features, Giftworthiness

What are the key similarities between Bright Cellars and Winc?

Bright Cellars and Winc are quite similar in these areas:

FYI: I find great wine deals so you don’t have to. To keep me on the hunt, I earn a commission when you buy wine based on my recommendations.

Bright Cellars

Bright Cellars Wine Club


WINC Wine Club
Do they ship to you?
Overall rating
This rating reflects all of the wine club elements below and is weighted for personalized wine clubs.
Bright Cellars Winc
2.7 stars 4.6 stars
Wine styles
Choose any: Red, white, or mixed Choose any: red, white, rosé, sparkling, sweet, and cider
Wine regions
A selection from around the world, you don’t pick Choose either or both: USA and International
What to know
Bright Cellars is an algorithm-based personalized wine club where you have limited ability to intervene in the selection. Their point system is designed to say how good of a match a wine is for your palate.

Their customer service has always been excellent and friendly. You can work with them to apply some limits to your matches (for example, "never send me Merlot.").

I wasn’t impressed with any of the wines I received and compared to other personalized wine clubs, the wine is too expensive for what you get. The membership seems overly focused on beginning wine drinkers and doesn’t accommodate more experienced wine lovers very well.
Winc is an algorithm-based personalized wine club, but they let you pick your own wine, too. By delivering a range of wine grapes, regions, and styles, Winc is always a top contender for a personalized wine subscription.

One of Winc’s strong suits is their winemaking team. Headquartered on California’s Central Coast, many of their wines are made with grapes from the area, where high-quality vineyards and less-common grape varieties are de rigeur.

Some of the changes to their business model seem a little unfriendly to their customers, particularly that there is a minimum monthly charge but that unspent credits are non-refundable.
Best wine clubs
The editorial lists where I include this wine club and its ranking on that list.
Bright Cellars Winc
This wine club is not on any lists This wine club is not on any lists

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A Personalized Wine Subscription

Personalization Rating
This rating reflects the degree of personalization available, not how well I think they do at matching wines to my taste preferences. Why? Each service requires a number of shipments before they hone in on your tastes (usually at least 3 shipments) and the quality of the personalization is, well, personal. Some services might be really good at your tasting profile but terrible at mine (and vice versa). This is why I don’t rate the ability of wine clubs to personalize your selection, rather I share my own experiences and let you be the judge.
Bright Cellars Winc
3 stars 5 stars
Starting with a quiz during signup, Bright Cellars uses an algorithm to match your personal tastes. Their ability to match gets better over time, when you rate the wines you receive. You’ll need to contact customer service to swap out recommended bottles you don’t want to try.

The quiz does not ask you about your wine preferences, it asks about your chocolate, coffee, tea, juice, and non-wine preferences.

I found their automated systems did a terrible job recommending wine for me. After a chat with customer support, they made some tweaks to my profile and my matches improved.
Winc memberships begin with a personalization quiz. While you can rely on their algorithm to choose your wine according to the preferences stated in your quiz, you can also choose every bottle in every box. Order as much or as little as you want each month (above the minimum 4 bottles).

The matching power of the Winc algorithm is more limited than some others because they have a smaller inventory of wine to choose from, but your ability to choose your own wine is a big plus on personalization.

I like that I can choose my own wines from Winc depending on what looks interesting (the ultimate in personalization). I do not find their recommended wines match my actual preferences.

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At Signup

Bright Cellars Winc
Number of Bottles
4 3 (minimum bottles per order)
Delivery Frequency
Monthly Monthly
Introductory Offer

Deal Save $40
Join today and save $40 on the first shipment — New members only. Click for this deal

Deal Four for $29.95
Join today and get four bottles for $29.95 and free shipping. Click for this deal

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Subscription Cost

Bright Cellars Winc
Bright Cellars (4 bottles) Winc (3 bottles)
Total Price per Shipment
$88.00 You deposit $59.95 each month and spend as much of that (or more) as you wish. If you don’t use all of your credits in a given month, they roll over to the next month.
Price per Bottle Including Shipping
$22.00 Variable (You choose your wine and how many bottles)
Price per Shipment
$80.00 Variable (You choose your wine and how many bottles)
Shipping Cost
$8.00 Shipping is $9.99 for orders of 3 bottles. Shipping is free for orders of 4 or more bottles.
Price per Bottle Before Shipping
$20.00 $12.99 - $29.99 (You choose your wine)

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Wine Ratings

Bright Cellars Wine Review Winc Wine Review
Quality of Wine
This rating reflects how the wine is sourced and produced, as well as how it compares to similar wine clubs.
1 stars 3.5 stars
Bright Cellars’ wines are "private label" of generally poorer quality to less-expensive wine clubs. They offer a broad range of styles and wine regions, and the quality from each area varies slightly. Winc wines are "private label" of generally equal quality to similarly-priced wine clubs. Winc offers wine at a variety of prices and the quality varies by price. Their cheapest white wines and rosés are 4-star wines. Their cheapest red wines are 3 star wines. The more expensive wines are generally of better quality and their international selection is generally a better value than their California selection.
Price of Wine
Bright Cellars Winc
1 stars 4 stars
As Bright Cellars wines are private label or exclusive, prices can’t be verified. The wine seems overpriced, based on my experience with less-expensive wine clubs. Winc sells their wine at retail locations (like Whole Foods), hotels, restaurants, and on their website without a membership. Members pay discounted prices as compared to these retail locations. The discount varies depending on the wine, but you never pay "full price."

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Additional Ratings

Satisfaction Guarantee
This rating reflects the quality of the club’s satisfaction guarantee, not my guarantee of your satisfaction.
Bright Cellars Winc
2 stars 5 stars
The messaging here is mixed. Their Terms & Conditions says damaged or defective bottles may be refunded.

"While most items are not refundable, if you received a damaged or defective product, we may refund at our discretion if we are notified within 30 days of the order date. Please be aware that gift card purchases are non-refundable."

Their marketing page says otherwise: "Your delight is guaranteed. If you don’t love a bottle, we’ll send you a replacement."
If you don’t like a wine you receive, you can contact customer service to get a credit applied to your account.

"If you are not completely satisfied for any reason, please let us know immediately. We will gladly credit Winc Members the full value of your bottle towards another wine of your choosing in your next shipment."
Customer Service Record
This rating is a mix of my own experiences with their customer service team and general ratings from across the web over time.
Bright Cellars Winc
5 stars 3 stars
Bright Cellars has an impressive customer service record as recorded online and my own experiences with their customer service team were excellent. Over the years, Winc has had some unfriendly-to-the-customer policies regarding cancelling and credits, as well as shipping problems. These problems seem to persist, most notably with service not actually being cancelled when the customer thought it was.
Educational Materials
This rating reflects how much information you get about the wine you receive.
Bright Cellars Winc
2 stars 3 stars
Bright Cellars includes a tasting card for each wine in your shipment. These cards have very basic information on them. Plenty of info for a beginner, but not helpful for anyone who wants to learn more about where the wine came from or how it was made. Winc’s attitude about wine education is that they want to be your nerdy wine friend who doesn’t overhwelm you with nerdy information. The information you get about each wine is only available online. Their wine profile includes body, sweetness, alcohol, winemaking (vegan, low sulfur, low sugar, sustainable, etc.), fruit, earth, and wood (oakiness). I wish they didn’t hold back so much of that nerdy information about the actual grapes/vineyards from where the wine originates.
A subscription should be easier than shopping at the store. That means you have control over when and where deliveries occur and that it is easy to make changes to your account online.
Bright Cellars Winc
4 stars 4.5 stars
Choose a delivery date?
Yes Yes
Skip a shipment any time?
Yes, skip shipments whenever you want Yes, skip shipments whenever you want
Fully manage account online
Yes Yes
Cancel online
Yes No
Choose alternate delivery location
Yes Yes
Get SMS delivery updates from the club
No Yes
Get email delivery updates from the club
Yes Yes
Email reminders before card is charged
Yes Yes

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Available Upgrades

Bright Cellars Winc
Switch delivery frequency
Switch to deliveries every other month or quarterly n/a
Case discount
n/a Buy 12 bottles at a time and save an extra 10%
Pre-pay for credits
n/a Buy your Winc credits ahead of time and save up to 20%
Wine upgrades
n/a Winc offers wine at a variety of prices, you can choose more expensive wines whenever you want

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Good for Gifts?

Bright Cellars Winc
5 stars 2.5 stars
Gift options?
Yes Yes
Gift format
Electronic gift card Electronic gift card
Gift wrap
No No
Gift notification
Yes. You can choose to send a gift box with a corkscrew to announce your gift ahead of time ($10), or you can send an email to notify your recipient on any day you choose. Yes, an email is sent at time of purchase

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Jessyca Frederick

Review by: Jessyca Frederick

After 15+ years trying 1000s of bottles from 100+ different wine clubs, I know what it means to be a wine club worth joining. My reviews can help you find a great wine club for you and the best wine club gifts for any budget and for any wine preference.

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