The Virgin Wines club was one of the first 12-bottle case clubs offered up as a way to get your quarterly wine fix at value-focused prices. Over the years we've gone back and forth one whether or not they deliver a good value, but for some time we've thought their $12 wine selections really can't be beat for value, especially as prices keep rising at the grocery store. Take advantage of their introductory offer of just $69.99 for a case, but be warned, you are signing up for recurring shipments at a much higher price.
They have one of the best line-ups of introductory offers for wine clubs we've seen.
A more customized selection geared toward Virgin's quirky and fun brand.
Okay, so here's the skinny on these big-name wine clubs! Virgin is a multinational conglomerate led by the charismatic Richard Branson. They don't have a liquor license, and they don't want to get into that business, so they've contracted with a third party to fulfill their wine club orders/shipments. The third party is a successful wine club provider in the UK that's been providing wines to a HUGE membership for many years.
They source wines from around the world, and then share their great finds with their club members, and their clients' club members, too.
It's important you know this! It's not a sign that the quality will be bad or that you shouldn't trust the ... Virgin trusts them with their reputation and we think you can trust them, too.
Now, onto normal Wine Club value-talk. The introductory offer is a great way for you to try-before-you-buy. You're getting 12 bottles of good-quality wine for under $6 per bottle, plus an electric corkscrew set, and free tasting notes.
After the introductory offer where you’ll receive a case (12 bottles) of wine every quarter for $139.99. Because of the way the private-label company works, there is some crossover between what's available for distribution to wine club members across their wine clubs, but that each wine club gets a few unique bottles to set it apart from the others. It's unclear whether or not the Virgin Wine Club has any wines picked by anyone at Virgin itself though, and we’re guessing Richard Branson isn’t the one doing the picking!.
We’ve broken down the pricing below so it’s easier to understand:
|Introductory Offer||Subsequent Shipments|
|# Bottles of Wine per shipment||12||12|
|Price||$69.99 ($5.83 per bottle)||$139.99 ($11.67 per bottle)|
|Total Price per Shipment||$89.98 ($7.50 per bottle)||$159.98 ($13.33 per bottle)|
We like quarterly case-clubs because you save on shipping and it's better for the environment to send out fewer shipments each year.
Something we noticed: the Mixed case appears to be 8 reds and 4 whites. You can also choose Red-only and White-only if you want.
Last Updated: 3/26/2013